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Mightybell: Wanna be a part of something BIG? Interview with Mightybell CEO, Gina Bianchini

Let me introduce you to Gina Bianchini. She’s awesome. For real.

Gina was the Co-founder and CEO of Ning.com–a website that lets you create your own online social community for your friends, fans or brands. Ning is used by rock groups like Linkin Park, skaters like Tony Hawk, organizations like the Peace Corps, educational groups like Classroom 2.0 and a ton of other activists, non-profits and companies who want to start conversations and inspire action. (By the way, Gina is also one of the Fortune 40 Under 40.)

Gina helped grow Ning’s user base to 90 million (!) and later sold the company. She co-founded Ning with Marc Andreessen, “American entrepreneur, venture capitalist, software engineer, and multi-millionaire best known as co-author of Mosaic, the first widely-used web browser, and co-founder of Netscape Communications Corporation.” (Marc also has stakes in Facebook, Twitter, Groupon, LinkedIn and Zynga.)

Mightybell: Make Space for Your Passions

Today, Gina is the founder of Mightybell.

Mightybell is a privately-funded startup based in Palo Alto that allows you to create groups for your interests, passions, projects, and classes. They just launched, and creating this new type of online group is easy, colorful. And dare I say, fun?!

 

I was introduced to Mightybell and Gina by the amazing Steve Hargadon of www.FutureOfEducation.com when he interviewed me for my book Resumes Are Dead and hosted my video content and other supporting documents on a Mightybell space.

Note: You can join the Resumes Are Dead (Teacher 2.0) Mightybell space (primarily being used by educators right now) here. You can listen to the audio recording of our interview here.

I’ve been privileged to have a sneak peak at the behind-the-scenes of the next version of Mightybell, test out the new features and provide some feedback. That’s why I’m introducing it to you. I like it. It’s useful. It’s fun. And I’m not getting paid to say that. :-) This site is a game changer. And I’m not the only one who thinks so.

 “Will Mightybell Be the Next Facebook? Or The Next Foursquare?”

That’s what Forbes is asking.

When the site launched in 2011, Gina said in an article:

“We’ve spent the last 5 years calling success the number of friends, fans and followers we’ve accumlated – [but now] people using social software want more. Mightybell seeks to offer a simple way to take new social technologies and turn them into compelling experiences for people in the real world. We think the next innovation in social software will be its impact on daily life.”

A year later, and after thousands of beta testers have provided feedback, the Mightybell team launched the second version of the site on June 4, 2012 (my son’s birthday, so it’s charmed no matter what).

 Richie Norton Interview with Gina Bianchina, Mightybell Founder and CEO

Richie:

What’s the story behind the name “Mightybell”?

Gina:

The bell is the ultimate social symbol. It’s been used for thousands of years to bring people together. When you think about doing that for the 2 billion people using digital technologies today, that’s a pretty Mightybell.

Richie:

What motivated you to start Mightybell? What gets you most excited about the site?

Gina:

I love meeting people and seeing how lives are changed when you can go deeper with people around the things you care about the most. I think social media can be challenging at times insofar as you can see interesting people from afar but have no way to go into something and build strong relationships because you have a project or a shared interest, or are learning something together. Those are the moments that motivated me to start Mightybell. I love this stuff.

Richie:

What did you learn your first time around this last year with Mightybell? What kind of experiences are people having with the site?

Gina:

After we launched, it quickly became clear that what people wanted from Mightybell was something that didn’t exist before now: a place to explore passions and curiosities in colorful, unstructured ways.

Instead of linear list thinking (“I need to do this, then this, then that”), they wanted to spend their free time in an unstructured world where new ideas could lead them down unexpected paths with friends and likeminded people (“This looks cool, I want to explore this.”)

The new Mightybell is a place to make space for your passions. As we made revisions to the product, we centered on three important themes:

Simple: “I want to see everything in one place. I want to experience the whole thing, then click step-by-step.”

Social: “I want to collaborate. I don’t want to tell people what to do or be told by someone else what to do.”

Serendipitous: “I want to explore things I’m curious about in a deeper, more interesting way.”

The new Mightybell offers groups their own colorful space where you can chat, comment and add posts, photos, questions, links, files, videos and events. Spaces can be topic-oriented, like kiteboarding, yoga, knitting and photography; or activity-oriented, like planning a trip, furnishing your first house, designing a DIY wedding, or organizing a series of backyard movie nights. Mightybell spaces can be public or just your friends.

Richie:

What’s the difference between www.mightybell.com and www.steps.mightybell.com

 Gina:

One is unstructured and ad hoc, the other is a linear set of steps.

Richie:

I saw that there was a feature to add premium content to the site. Could someone make money on Mightbell? How does that work?

 Gina:

In our Steps by Mightybell product, a creator can create a premium experience and charge for membership. It’s like setting up a social diet, or training program, or exercise plan.

Richie:

If people could only remember one thing about why they should try out Mightbell, what would it be?

Gina:

Because making space for your passions shouldn’t be lost in the constant stream of keeping up with social media. Mightybell is a way to go deeper with people you like.

Richie:

Thanks so much, Gina. You have built something incredible.

Gina:

Thank you!

Mightybell Video: “It Started with A Piece of Cake and it Grew into an Experience on Mightybell”

 

Watch this video about how Mightybell works here.

Gina doesn’t know this, but I’ve always wanted a site that worked as seamlessly as this–where everything fits on one page and I can easily collaborate with people. I’m glad Gina made it exist. :-) I’m excited to use it to help me with my projects.

Check Out My Mightybell Space: I’m Using Mightybell to Help Me with My Next Book

I need help with my next book, The Power of Starting Something Stupid
I’ve started a Mightybell space called “Stupid Stuff that You Think is Awesome” that I’d like you to check out.
  • I need a collection of ideas and things that were seemingly stupid, or against all odds or silly, or maybe there were past failures or haters / naysayers that told someone they couldn’t do something, but they did it anyways. Or maybe it’s something that you yourself thought was stupid, but it turned out to be great.
  • You can post YouTube links, links to books, articles, websites or even make write your own comments and tell your own story in this space.
  • I’d also love quotes about the importance doing the “crazy” stupid things to live a life of meaning and make great things happen…even in the small.
I can’t wait to see what you think is stupidly awesome! My goal is to have at least 100 reference points on this site. This could be so fun! Can’t wait to see what you post. I’ll be in and out of the space too so we can collaborate and share ideas. 

Also, be sure to “cheer” on the posts that you think are the coolest on the site. You’ll see what I mean when you get there. Of course, you can also invite other people to join in the fun on the site. You can also, with basically 1-click start your own Mightybell space too. Can’t wait to see what you create! I can’t wait to see what spaces you create too!
***
P.S. You’re welcome to post what “space(s)” you create below in the comments and invite people to join your space if you make it public or request invites if it’s private.
***
HOUSEKEEPING
  1. Winner of the Resumes Are Dead giveaway is Kimberly Oyler. Congrats! Thanks for following my blog and reading the book. Hope the Kindle Fire keeps you warm while you read, read, read.
  2. Can’t wait to post about my trip to China and what surprised me while running around Shanghai, Hong Kong and Shenzhen!
Written by on June 7, 2012 | Permalink | Trackbacks (6) Topics:

Interviews

Mightybell

RESUMES ARE DEAD

10 Comments post a comment
  1. Kimberly Oyler Jun 09th 7:38 am

    holy cow! i seriously won a kindle fire???!?!??! yay! emailing you right now!

  2. Mightybell Jul 04th 12:11 am

    […] Mightybell: Wanna be a part of something BIG? Interview with Mightybell CEO, Gina Bianchini […]

  3. Dora E. H. Crow Jul 06th 8:28 pm

    Tatiana the dog has a space at https://mightybell.com/spaces/5db9ad79a223ccdc

    This space features videos of a “talking” dachshund who shares her thoughts about naysayers, sharing smiles, hidden illnesses, and more. But — it is also a place where others can share images/videos of their pets, and heartwarming stories. Please stop by and visit!

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FREE EBOOK + ENTER TO WIN A KINDLE FIRE!

WELCOME TO THE PARTY—TWO WEEKS OF FREE!

If you’ve found this site, that means you’ve received the link to an advanced copy of the ebook Resumes Are Dead and What to Do About It (RAD). If you haven’t receive your free copy of RAD, go here before “free” goes away.

Thanks to the thousands of people who previewed this material and to those who provided feedback about how it enriched your life and proved applicable in the real world. The verdict is this: the system works. Plain and simple.

Dubbed “sheer genius” by New York Times bestselling author, Stephen M.R. Covey, RESUMES ARE DEAD is not for the faint of heart. This ebook tackles one of life’s most compelling choices: money or meaning? The ebook and audio are relevant, timely and career-critical. Learn how to design a career that supports your quest for both money and meaning—providing you the freedom to pursue your dreams and live your ideal lifestyle.

This is career development reworked, unconventional and results-driven. Whether you’re retired, in the middle of your career, fresh out of college, or have been hit hard by economic crisis, RESUMES ARE DEAD is chock-full of powerful, raw principles that will help you find your footing, contribute to the world in meaningful ways, and simultaneously create your ideal lifestyle.

The ebook also contains links to NEW educational videos created to expand on the principles taught in the book. A.TON.OF.WORK has gone into these, and they’re awesome.

I also recorded an audio version so you can listen and get inspired on the go!  You can watch a short video of me explaining why I wrote the book and listen to a short clip of the audio here.

Spread the love by sharing this link on Facebook, Twitter, email etc! Share with all your friends, family, coworkers etc! But hurry, “free” will all go away soon.

*CONTEST – WIN A KINDLE FIRE!

At the end of the free download period, I will be giving away a Kindle Fire to one lucky winner.

To Enter:

Download the ebook here, then follow these steps:

1.  Connect with me on one (or all) of the following. Each connection counts as an additional entry!

  • Follow me on Twitter. (I’m brand new to Twitter. Big thanks to the 122 people who followed me before I ever tweeted or loaded a profile pic. I love you already.)
  • Friend me (or subscribe) on Facebook.
  • Join my Newsletter.
  • Sign up for my blog feed via email

2. Tweet and/or Facebook this link to the splash page (here’s the short link): http://bit.ly/freerichie. That’s another entry!

3.  Be sure to comment below telling me what you did to enter, so that your entries are sure to be counted!

Winner will be chosen at random by random.org. Note: winner has 48 hours to respond or a new winner will be selected!

*Contest void where prohibited.

*Contest now closed. Thanks!

Good luck! And WELCOME to the new blog! Don’t miss the welcome post here.

R

Written by on February 8, 2012 | Permalink | Trackbacks (0) Topics:

RESUMES ARE DEAD

109 Comments post a comment
  1. Aileen Reilly Mar 06th 12:45 am

    Ok, I’ve followed on Twitter, friended on FB, joined the newsletter, and subscribed via email.

    4 entries. :)

    • Richie Norton Mar 06th 1:27 am

      Thanks, Aileen! AND you were the first one to comment and found the site before the official launch! That’s gotta count for something. Thanks!

  2. Angel naivalu Mar 07th 7:23 am

    1. friends on FB
    2. Joined newsletter
    3. subscribed to blog feed
    4. posted a FB msg re your link

    Way excited for you!

  3. Cathy Mar 07th 12:40 pm

    1. Friends on FB
    2. Joined newsletter
    3. Subscribed to blog feed

    Looking forward to reading your blog.

  4. Katie @simplyandforever.com Mar 07th 12:45 pm

    Love this! Can’t wait to follow all of your blog posts and I’m going to share this with everyone! Followed on twitter and about to join your newsletter too!

  5. Leeyen Mar 07th 12:50 pm

    This is really awesome. Go Richie! :)

  6. Kate Mar 07th 12:59 pm

    Congratulations on all the big things happening. I’m now following you on twitter and have signed up for the blog feed via email. thanks!

  7. jessica Mar 07th 1:10 pm

    Way to go Richie!!!!

  8. Tammara Mar 07th 1:12 pm

    Followed on Twitter
    Been friends on FB
    joined newsletter
    subscribed via email
    emailed the link to friends and fam
    retweeted on twitter
    :)

  9. Andrea caballer Mar 07th 1:18 pm

    I follow you on twitter, subscribed to your fb feed, signed up for the newsletter, and the blog feed.

    4 entries for me and Can’t wait to read the book! thanks!

  10. amy solava Mar 07th 1:34 pm

    hey richie!
    I followed you on twiter, friended on facebook, subscribed to emails, and joined the newsletter!

  11. RACHEL hIKIDA Mar 07th 2:03 pm

    richIE, i DID IT ALL!!! i’M FOLLOWING YOU ON TWITTER, SUBSCRIBED TO YOUR BLOG AND NEWSLETTER, AND i FACEBOOKED ALL MY FRIENDS ABOUT YOU AND YOUR BLOG. i AM TRULY EXCITED FOR YOU AND KNOW THAT i SUPPORT YOU 110%. i ADMIRE YOU AND YOUR FAMILY.

  12. RACHEL HIKIDA Mar 07th 2:04 pm

    OH! AND WE ARE ALSO FRIENDS ON FB TOO! :)

  13. Jim Taylor Mar 07th 2:07 pm

    Downloaded and read the book (amazing), followed on twitter, friended on Facebook, joined newsletter. thank you for your advice and example. I’m old but even I can make changes!

  14. Benson garner Mar 07th 2:15 pm

    Richie,

    My wife passed your ebook along to me some time ago and I read it and was excited about it then. I’m very happy to hear that it has now been published and am excited for your progress.

    To help spread the word I did the following:

    1. I made all of the listed connections (twitter, facebook, newsletter, blog feed).
    2. Tweeted and facebooked the link to the splash page for the ebook.
    3. and to go an extra step (no extra entries necessary), I posted it to several entrepreneurship groups I am involved with on Facebook and LinkedIn.

    Thanks for the ebook and Good luck with everything.

  15. kimberly oyler Mar 07th 2:54 pm

    1.downloaded ebook
    2.followed you on twitter (ps. i totally gave up twitter for lent AND HAD TO LOG BACK IN TO FOLLOW YOU. THAT’S TOTALLY WORTH AN EXTRA ENTRY, RIGHT?)
    3. JOINED YOUR NEWSLETTER.
    4. JOINED BLOG FEED.

  16. kimberly oyler Mar 07th 2:55 pm

    my apologies for the obnoxious caps lock.

  17. Jamie Mar 07th 3:01 pm

    I was one of the 122 on twitter…been patiently waiting for your big debut!
    Congratulations!

  18. Jamie Mar 07th 3:04 pm

    Shoot forgot to mention…
    Following on Facebook now too
    I tweeted the link
    Signed up for the news letter
    And signed up for the blog feed
    And now I will go and Facebook your link too!

    Super exciting stuff happening for you!!!

  19. Paula Mar 07th 3:29 pm

    I friended you on Facebook, linked your page and made a comment about it on my Facebook page, signed up for your newsletter and signed up for your blog! I’ve started reading the book and I’m excited about it!

  20. Shari Hanson Mar 07th 3:31 pm

    Congrats Richie! i’m so fond of natalie…so i have no doubt i will be fond of you as well! welcome to the www!

    i downloaded your book, and i’m following you on twitter!

  21. Michael Mar 07th 3:33 pm

    1. friends on FB
    2. subscribed to blog feed

    Thanks, looking forward to reading the book.

  22. Shari Hanson Mar 07th 3:38 pm

    hi again… i didn’t realize i should let you know i did a few other things as well!

    1. following you on twitter and tweeted your link!
    2. sent a friend request on FB and posted a link to your splash page!
    3. signed-up for your news letter

    p.s. do you know my friend Kent howe? he’s also at thunderbird right now…

  23. Erin Faye Mar 07th 3:51 pm

    I follow you on twitter!

  24. Lindsay McBride Mar 07th 4:33 pm

    Richie I think you rule the school! I find it hard to believe that you and Natalie are only in your thirties you each have the wisdom of an 80 year old! we miss you guys! Oh and I shared it and signed up and stuff. i will spread the word!

  25. Carolyn mohler Mar 07th 6:52 pm

    Facebook, twitter, & blog feed! Woot woot!

  26. Erin C Mar 07th 6:58 pm

    I’m following you on Twitter & sign up for your newsletter.
    2 entries

  27. JOhn Skiba Mar 07th 7:31 pm

    Hey Richie:

    I read your book today. Congrats! Nice work.

  28. Mickisha Mar 07th 7:40 pm

    Thanks for the great read! I liked you on facebook.

  29. Julie Mar 07th 7:47 pm

    Excited to check out the free book! Thanks!
    Subscribed via e-mail.

  30. lindsay Mcbride Mar 07th 7:55 pm

    richie, just finished reading! Loved it! it’s fantastic!

  31. Mickisha Mar 07th 8:01 pm

    Um yeah . . . not sure if you want separate entries but since we are going list style I will follow along:)
    i signed up for your feed.
    Your newsletter.
    and twitter.
    thanks!

  32. whitney carden Mar 07th 8:12 pm

    added friend on facebook.
    followed on twitter.
    subscribed to blog.
    spread the word via facebook.
    p.s. thanks for the free ebook.

  33. [email protected] Mar 07th 8:42 pm

    i did all of the above – cheers!

  34. Kristi Mar 08th 12:20 am

    Right on. pick me, pick me.

  35. Krista Mar 08th 3:30 am

    Very cool stuff :) I did the following:
    found you on facebook
    joined the newsletter
    signed up for the blog feed
    shared the link on facebook

  36. Morgan Mar 08th 6:00 am

    I signed up for your newsletter. Congratulations on the launch of this new venture!

  37. Ping Mar 08th 6:27 am

    Hi I found your blog through your wife’s, I was initially trying to look for tips on amateur wedding phototgraphy and after a few clicks, here I am. I downloaded your ebook, subscribed to you on facebook, followed you on Twitter, subscribed to your newsletter & blog feed. :) Hope I’ll be lucky…

  38. Tami nelson Mar 08th 7:19 am

    I’m pretty sure I did all of the above excpet Tweet. I even pinned it!!! Way to rock the www!!!!

  39. Elisa Cunningham Mar 08th 7:40 am

    This looks great! I’m excited to read your new book. I have subscribed to the blog, newsletter, facebook, and shared the link on facebook. That’s four entries…Thanks!

  40. Monica Mar 08th 8:15 am

    following you on twitter. Looking forward to reading your book. thanks so much for the free download!

  41. Monica Mar 08th 8:17 am

    Subscribed!

  42. Lesa Mar 08th 8:41 am

    i downloaded the book and subscribed through email!

  43. Shawn Hardesty Mar 08th 9:31 am

    I followed you on Twitter, Friends on facebook, signed up for the newsletter and blog feed, tweeted and facebooked the link. good stuff.

  44. Lara cheney Mar 08th 9:38 am

    Ok I don’t do the twitter thing because frankly it confuses me. I friended you on fb well before the book came out because you and your sweet wife are awesome. I joined the newsletter and subcribed via email. So that should be 3 entries :) Probably won’t win because I never win any of that stuff but would love a kindle fire.

  45. Lara cheney Mar 08th 9:42 am

    Ok forgot to mention I had downloaded and just linked in fb and I will try and pin it. So that would make 2 or 3 more entries.

  46. Joy Mar 08th 9:53 am

    I downloaded the book – thanks!
    I am following you on Twitter
    I am subscribed to you on facebook
    I joined your newsletter
    I signed up for your blog feed
    I shared the link to your splash page on facebook
    I am commenting here… hope I covered all the bases!

  47. Jodi Orgill Brown Mar 08th 10:14 am

    Richie, i’ve shared your ebook on my blog before, but this is worthy of another link. Can I put your blog link on my site? This time, it is not stupid at all. :) Much aloha! jodi

    • Richie Norton Mar 08th 3:16 pm

      Hey Jodi! Of course. Thanks so much for being cool! I really appreciate it.

  48. Jodi Orgill Brown Mar 08th 10:16 am

    Oh, and I signed up for your newsletter, your blog, I reposted on FB and we are already FB friends. Thanks for all you do to inspire me!

  49. Amy Mak Mar 08th 10:19 am

    I just downloaded your e-book (thanks and congratulations from an aspiring author – I know it’s not easy!), facebooked you, and subscribed to your newsletter. Thanks for the good advice and chance to win a kindle!

  50. TAylor Beebe Mar 08th 10:32 am

    1. fb friends
    2. newsletter
    3. blog feed
    4. fb post

    Congrats on hitting #1

    :)

  51. Lisa A. Mar 08th 10:36 am

    I’m following on Twitter (@angloaddict), subscribed on Facebook, joined the newsletter and signed up for email updates! Tweeted link to splash page: https://twitter.com/#!/Angloaddict/status/177824902273957889

  52. Erin Mar 08th 10:55 am

    Great e-book. seriously brilliant. i use to work for a company that taught employer’s how to interview to find the right employee. It is much easier when the employee has already become the right employee.

    Loved it. keep more coming. 3 entries

    • Richie Norton Mar 08th 3:13 pm

      ” It is much easier when the employee has already become the right employee.” Brilliant! So true!

  53. Janice Auna Mar 08th 11:25 am

    I’m excited to read the book richie. I remember hearing about it a while ago and thinking it was interesting. Anyway, for you I signed up for twitter(always resisted twitter til now), we’re already friends on facebook, and I signed up for your newsletter and blogfeed via email. good luck in all that you do! you are awesome!

  54. kathy Mar 08th 11:54 am

    newsletter subscriber!

    So excited

  55. Lali johnson Mar 08th 12:15 pm

    I’ve friended you on FB, joined the newsletter, and subscribed via email.

    I look forward to reading RAD :)

  56. Jaime Nash Mar 08th 12:21 pm

    Excited about reading your e-book!
    I followed you on twitter (you need a profile picture, btw! :))
    I friended you on facebook.
    I joined your newsletter.
    i signed up for your blog feed via email.
    And now I’m going tweet the link to the splash page!
    Woo hoo! Here’s hoping to win a kindle fire! :)

  57. Nancy gonzales Mar 08th 12:28 pm

    RAD was truly renewing – thank you! I signed up for all of the above before I even knew there was a contest. hooked! thanks to natalie’s pinterest account – I found the contest. I have already sent the free book to so many people. we are born to be creators!

  58. nana tran Mar 08th 1:00 pm

    I entered via twitter. :D

  59. Andre Maltais Mar 08th 1:10 pm

    Followed on Twitter, subscribed on facebook, newsletter and blog feed.

  60. Champ Mar 08th 1:27 pm

    Aloha Brother Richie!

    I have followed you on twitter, friended you on facebook, joined your newsletter, signed up for your blog feed, tweeted your splash page, and facebooked your splash page!

    I think that equates to 6 entries!

  61. Victoria Derrick Mar 08th 1:29 pm

    hey richie! of course i adore you wife, so i’m looking forward to following along with you as well.
    What I did to enter-
    #1 Check, check, check, check
    #2 all done.
    ….maybe it’s a little over board but I also stumbled upon it, google +ed it, and pinned it. :-)

  62. Victoria Mar 08th 1:39 pm

    I suscribed to your blog feed and your newsletter! (2 entries!!)

    congrats on your new site!

  63. Claudia Mar 08th 1:55 pm

    FOllowing on Twitter, subscribe to the blog feed, join your newsletter and requested facebook friend and spread the news about your book! I have been following your wife’s blog for a while so i got a chance to read the ebook a while back…. very inspirational! Looking foward to reading your blog

  64. amber Mar 08th 1:56 pm

    Love the e-book, love the website, love abe’s mug shot (I do, after all, come from the land of lincoln), love the inspiration to do TODAY

    hate feeling like one of “those” that never gets past “ood,” trying to assess whether i’m making progress, stuck between “don’t run faster than you are able” and ” magnify”

    pondering the practical applications to busy life as “mom,” checking out your wife’s website, who appears to be one amazing mama

    looking for updates on fb, newsletter & blog feed

    how’s that?

    • Richie Norton Mar 08th 3:12 pm

      Thanks so much, Amber! And thanks for the insights. Looking forward to keeping in touch and I hope to learn from your experience with all this stuff.

  65. Tristen smith Mar 08th 2:47 pm

    Hey Richie! I just finished reading the book and watching the videos. It is awesome! I’ve signed up for your newsletter, subscribed to your feed, following you on Twitter, and friended you on FB.

    I’m sorry to hear about your son. It is inspiring to hear how you guys got through it (and are still getting through it).

    Thank you for starting “starting something”. I just got a job in car sales. Any ideas on how to apply social iniatives in that industry and also “serve” people In it?

    • Richie Norton Mar 08th 3:38 pm

      Hi Tristen,

      Wow. Great question, Tristen. Congrats on the new job. Sounds like you’re asking how to combine ideas #4 “Follow TOMS Lead” to be a social innovator and #5 “Replace the word MARKETING” with the word “serving.” Is that right? I’m not a car dealer and I can’t get detailed here. However, let’s assume you have two main customers: 1) the ones that show up at the dealership and 2) the ones that you cultivate outside the dealership. Fair enough?

      Customer 1 is a flash-in-the-pan scenario and I’m sure the dealership has all sorts of sales and closing tactics for those, right? I’m not going to get into that here.

      Customer 2, however, takes a more entrepreneurial/proactive approach. To drive more people to become Customer 1 (the kind that just show up), you need to focus efforts on Customer 2 (the ones that don’t know they need a car yet). If you, as a salesperson, have a list of people that you’ve “served” OUTSIDE the dealership, you’re more than likely to have them drive INTO the dealership when they’re ready. See where I’m going? That way when Customer 1 comes to the lot, it’s not “flash-in-the-pan” sales techniques. It’s someone you know, someone who trusts you, someone you can sell a car to w/o all the craziness that can go on in a negotiable sales transaction.

      The question then becomes: What can you do as an individual to be socially innovative and service-oriented off the lot? How can you be the go-to person when ANYONE in your network thinks of buying a car? When people in your circle of influence think of buying a car, they need to think of you first.

      Then, if you really want to make a difference, I’d ask: What socially-innovative service-oriented project can you propose to the key decision makers at the dealership (owner, manager, etc) to work with on with you to get people from off the lot to come to the lot? To do that effectively, you’d need to use idea #6 “Lead Your Employer” (go back and read that part). If you’re successful at employing these strategies, I think you’ll “add congruent value” (as we talk about in the book) to the company, become indispensable and drive sales. Plus, potentially get some great publicity for the company from your project. Be sure to tell the media what you’re doing!

      Wish I could be more helpful.

      Have fun!

  66. Anna K Mar 08th 2:49 pm

    Hello!!! We are facebook friends

  67. Anna K Mar 08th 2:50 pm

    I posted your book to facebook!! :)

  68. Anna kessie Mar 08th 2:53 pm

    I also signed up for your blog feed!! I am excited!

  69. Anna K Mar 08th 2:54 pm

    I signed up for your newsletter too!

  70. Cindy Westerhaus Mar 08th 8:54 pm

    I tweeted

    https://twitter.com/#!/huskercinthia/status/177980377472827392

  71. cindy Westerhaus Mar 08th 8:54 pm

    I follow you on twitter too @huskercinthia

  72. bEN bARLOW Mar 08th 11:00 pm

    tWEETED
    LIKED AND POSTED ON fACEBOOK
    SUBSCRIBED TO BLOG FEED
    SUBSCRIBED TO NEWSLETTER

    gREAT BOOK! i’LL BE READING IT OVER AND OVER AGAIN UNTIL i GET IT ALL RIGHT

    bEN

  73. Monica Young Mar 09th 3:03 am

    Hi there :)
    I followed you on twitter @monnie311
    I sent you a friend request
    Will tweet when I get the chance

  74. DJ Christensen Mar 09th 3:04 am

    Loved your book! You’ve validated my life and best accomplishments. Had to write something on my own site about it, and thank you for making it free. And, yes, I’ve got some stupid stories to share with you…
    PS: Following on twitter, friended, you on facebook and subscribed to the newsletter. I can be persuaded for a kindle, but will stay for the content.

  75. Olivia Mar 09th 7:13 am

    Richie!!!! I am so excited that you have started this blog. Ever since i read RAD I have craved more words of wisdom from you. I have signed up for all of the above as well as facebooked the link. I want my friends and family to have the opportunity to get to experience your amazing book. Thank you for all you do. you are such a great example to the world!!!

  76. Tim Vreeland Mar 09th 8:07 am

    Hey Richie,
    I sent a facebook link and signed up for your newsletter and blog. Sorry I don’t have a twitter account, although I bet this link will do some good in Linkedin.

  77. Rachel Johnson Mar 09th 9:16 am

    Subscribed on facebook, signed up for newsletter, and blog

  78. Laura Radniecki Mar 09th 1:24 pm

    Congratulations on all of your success, Richie!

    I have:

    followed you on twitter
    friended you in FB
    joined your newsletter
    and followed your blog

    I also tweeted and facebooked your link to Resumes are dead [love that ebook!!]

    Best of luck in all your endeavors and I’ll be reading along the way!

  79. Heather Mar 09th 4:13 pm

    1. Fb friends already for years :)
    2. already have your book from when you first finished it. (awesome by the way)
    3. just signed up for the newsletter and
    4. subscribed to blog feed!

    YOu rock!!!!!!

  80. Juanita Raymond Mar 09th 7:57 pm

    Just downloaded my copy and like you on Facebook. Looking forward to reading “resume’s are dead” and the chance to win a Kindle fire.
    Thanks :D

  81. susan Mar 10th 11:46 am

    i requested to be your friend on FB, joined to received your newsletter, and signed up for your blog feed. =) can’t wait to read your ebook!

  82. La Mar 11th 6:42 pm

    friended on facebook!

  83. jennie f Mar 12th 12:09 pm

    follow you on twitter!
    follow your blog feed!
    follow your newsletter !
    and we’re bffs on FB!

  84. Jennifer Kovacs Mar 12th 12:53 pm

    I just signed up for your newsletter!!! Cannot wait to share this with my hubby who, at 43, has struggled with finding employment other than entry level the last couple of years. thank you!

  85. george Kovacs Mar 12th 12:56 pm

    Just signed up for your blog entries to bless my mailbox!

  86. Morgan Mar 13th 8:39 am

    i signed up for your blog feed via email. congratulations on this new endeavor.

  87. Kristin Mar 13th 7:19 pm

    hi. I found your blog through natalie. I’ve subscribed to your blog via email and your newsletter too! Congrats on starting this!

  88. Erica Best Mar 13th 8:39 pm

    did everything on the list

  89. Erica Best Mar 13th 8:39 pm

    https://twitter.com/#!/purplelover04/status/179788838078644224

  90. Ashley ekelund Mar 13th 10:13 pm

    My dad gave me a copy of your book tonight, and it couldn’t have come at a better time! I’ve followed (twitter), shared (facebook), subscribed (facebook), emailed (the link to a friend), signed up (newsletter), and signed up again (blog by email), all within the last ten minutes! Thank you. i have big hopes for this.

  91. Cindy Westerhaus Mar 14th 6:27 pm

    I tweeted your splash page
    https://twitter.com/#!/huskercinthia/status/180117731377557504

  92. Cindy Westerhaus Mar 14th 6:29 pm

    I friended you on Facebook

  93. Robin T Mar 15th 7:45 am

    joined newsletter, and subscribed to blog feed!

    your wife is uh-ma-zing btw

  94. Robin T Mar 15th 7:53 am

    And I friended on FB…..

  95. Naomi chase Mar 16th 7:03 pm

    Hi Richie. Facebook – tick, blog – tick, newsletter – tick. Gosh that was easy three ticks, now the fun begins for us all!

  96. Alane Clark Mar 16th 8:39 pm

    I followed you on twitter, friend requested on fb, posted the link on fb, signed up for newsletter and subscribed to the blog feed.

  97. Rosemary Mar 20th 2:36 pm

    Following on twitter, subscribed to Facebook, subscribed to newsletter, and subscribed to blog feed. Oh, and I tweeted the link to your e-book for 5 total entries! Thanks! :)

  98. Michael Parker Mar 20th 5:07 pm

    You’re doing it! I think I’m going to be saying to people one day, “I totally know that guy! He was my landlord and teacher at BYUH! Now look at him!” You guys are doing great. Saw your article on LDS Living. I still plan to go to Empire State building and pay the extra to get above the “competition”.

    PS – I already had Resumes are Dead, so I didn’t download it. But I sent it to everyone!

  99. Michael Parker Mar 20th 5:18 pm

    I almost forgot!
    1. FB friends already.
    2. newsfeed via email
    3. LinkedIN
    4. no twitter
    5. Newsletter
    4. Always faithful in paying you rent – GO BLUE HOUSE
    5. read article on LDS living
    6. Excited for the new book
    7. I’m making meaning

  100. Lucile Mar 25th 9:01 am

    following you on Twitter :)

  101. Nicole Mar 29th 4:25 am

    I signed up for your newsletter.

  102. Nicole Mar 29th 4:25 am

    I signed up for updates on your blog.

  103. Cory Woolsey Mar 31st 12:40 am

    Hey Richie,
    • I subscribed to your Facebook page,
    • I am following you on twitter,
    • I subcribed to your newsletter,
    • I subscribed to your blog feed
    • I posted your splash page link on Facebook and twitter.
    I read your ebook and love it! It Is truly inspiring. I find it funny that I am semi-writting you a résumé on what I did and that I will be filtered out by random.org. It feels like applying for a job. I feel that I and others are seeing the requirements to get the kindle fire but we are missing the gorilla. I hope I am not missing the gorilla and that I am paying the extra $15 dollars.
    I see that you are rewarding everyone possibilities of obtaining the kindle based upon their efforts of getting to know you and your works, as well as help spread the news of your new book. I believe your efforts would help out those around me so I am not only going to spread the word via technology but by word to my family and friends. Also with your permission I can post your book advertisement to some bulitin boards at my university and pass it by my university’s career services program. I go to Weber State University in Utah. Hopefully this can get me some extra points or some better leverage to getting a Kindle fire. I’ll post you next week on how many friends and family I have told about your new book.
    P.s. was that a “teachings of Thomas s. monson” book in the background of your short videos of your ebook?

  104. Jocah Le Fey Apr 27th 4:17 am

    Hey Richie…
    1. Friends on fb.
    2. Subscribed on fb.
    3. email Newsletter activated.
    4. BLog Feed Subscribed.
    5. Shared RAD on my fb wall.
    6. share The Power Of Starting Something Stupid on my fb wall.
    7. Emailed your link to some work colleagues who work as Employment Consultants, i think they could really benefit from your approach, as they are always looking for new ways to help clients get jobs!
    Good Luck… I’m Inspired. Now if i can just figure out what my Dream Job would be…! Hmmmm

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