Richie Norton

Start stuff

Featured in:

Is it Time to Disrupt Yourself?

Richie Norton with the book Disrupt Yourself by Whitney Johnson
Get the book Disrupt Yourself by Whitney Johnson by clicking right here.


Choose for yourself…

Here’s what the heavy-hitters are saying about Disrupt Yourself:

Disrupt Yourself reads like a handbook for innovation: it shows the incredible value of recognizing what you are good at and finding unexpected ways to apply those strengths to the marketplace. The dramatic ‘jumps’ that Johnson encourages us to take truly form the basis of creativity and success.” – Steve Wozniak, co-founder, Apple, Inc. and Chief Scientist, Primary Data

“I have used the word ‘disruption’ to understand how some companies blossom while other wither. Whitney has applied the word in a different context – to understand why some individuals succeed in remarkable ways. Enjoyed this book!” – Clayton M. Christensen, Harvard Business School, NYT best-selling author of The Innovator’s Dilemma

“Playing it safe is not safe in today’s fast-paced marketplace. Disrupt Yourself is a must-read for anyone looking to stand out from the crowd and pursue innovation in our highly uncertain business climate.” –Eric Ries, bestselling author of The Lean Startup

“Wow! Disrupt Yourself wins the “plain English” award–which is to say I’ve seldom if ever read a better written business/career development book. The advice is compelling, clear-as-bell, research-based, and actionable. And it’ll work as well for a forty-something as a twenty-something.” –Tom Peters, bestselling author, In Search of Excellence


Disrupt Yourself is packed with powerful information that will revolutionize the way you live and work. I love it! Here’s a quick excerpt from this incredible book:

“As you embark on a journey of personal disruption, you are in search of a yet-to-be-defined market. But like an explorer, you have a plan: to discover and conquer new territory. It will sometimes feel scary and lonely, and you will undoubtedly end up in places you hadn’t anticipated. But your willingness to do things different than they’ve always been done will help you successfully discover your way up the S-curve of personal disruption.”

Richie: Why did you decide to write Disrupt Yourself?

Whitney: My “a-ha” moment around disruption came when I was reading The Innovator’s Dilemma by Clayton Christensen in 2005. As an equity analyst, I was already persuaded that the frameworks of disruption explained why mobile penetration in Mexico was quickly outpacing fixed-line penetration. But as I read the book closely, I wondered, do these frameworks also apply to individuals? And, if innovation is an inside game, can an organization truly drive corporate innovation without personal disruption? In 2006, I had the privilege of co-founding a boutique investment firm with Clayton Christensen, the father of disruptive innovation. As I immersed myself in applying these frameworks to investing, my ideas around personal disruption began to coalesce, beginning with one-off articles in the Harvard Business Review. In truth, though, this book would not be in your hands, if my publisher, Erika Heilman, and agent, Amy Gray, hadn’t said enough already: “Stop talking. Start writing.” Or in the words of my editor friend, Melissa Stanton, “Don’t just think it, ink it.”

Richie: How do you hope people apply the principles of the book?

Whitney: My hope that people will see this as a framework for managing change, whether at the organizational or individual level. But even more simply, my hope is that these ideas will help people to move from stuck to unstuck, or to move forward even faster.

Richie: What was your greatest take-away, personally, after researching and writing the book?

Whitney: There is a widely-held, albeit unconscious, belief in investing that if a stock is up one day, the next day, it will be down. Similarly, most of us believe that things can go our way only so long before the tide turns. What I learned in my research is that this is a fallacy. The better a stock does, the better it is likely to do. The more things go our way, the more likely they are to go our way. The more we disrupt, the better we get at riding the S-curve waves of disruption. This was a powerful learning for me.

Personally, this book for me is a game-changer and I know it will be for you too.

Get your copy!

Written by on October 23, 2015 | Permalink | Trackbacks (0) Topics:

Book Review


No Comments post a comment

This Trick will Help You Land Your Dream Job

Cowboy Jason Stanley performing a riding trick at the Round-Up, Pendleton, Oregon


It’s not really a trick; it’s a skill. Something simple anyone can do, but they don’t. It’s common sense, not commonly practiced. However, when people leverage this skill correctly, it’s amazingly effective. It took this person 5 years to finally figure out this skill and it paid off big time. I just happened to be in the right place at the right time to watch it all unfold.

Here is a Play-by-Play of An Actual Hiring Interview that I Witnessed

Hiring Manager:


Shake hands with Applicant.


Here is a copy of my résumé.

Hiring Manager looks for 2 seconds and puts on clipboard.

Hiring Manager:

I hear you know Bobby.

(Names changed for privacy and because it’s fun to change names…and Bobby is a cool name, so is Steve.)


I actually know Steve, who introduced me to Bobby.

Hiring Manager:

That probably helps you more!


Hiring Manager and Applicant talk about this new “discovery” of common friend(s). Interview then goes on as normal for several questions. Then, the Hiring Manager starts previewing the résumé.

PAUSE! I need to point something out. This is the FIRST time the Hiring Manager has seen the résumé. This fact will become more important to you as the interview goes on.

Hiring Manager:

Why did you leave Company X?

Chit chat goes on. The applicant lets the Hiring Manager talk a lot. They get side tracked.

PAUSE! Letting the Hiring Manager talk, as long as it builds rapport, is a good thing. It helps the Hiring Manager know (at least subconsciously) that he or she can get along with the Applicant during the day-to-day craziness at work.

Hiring Manager:

Why do you want to work at this company?


I’ve been applying here for 5 years.

Hiring Manager:

I’m sorry we missed you for 5 years. You have to do something to get in here in this day and age. We get 10-15 applicants a day. Name dropping got you in. I’m not above name dropping.

PAUSE! Let that one soak in. Here’s that quote is one more time:

“I’m sorry we missed you for 5 years. You have to do something to get in here in this day and age. We get 10-15 applicants a day. Name dropping got you in. I’m not above name dropping.”

Do you see what happened here? The applicant had been applying for FIVE YEARS and was “missed” by the Hiring Manager. Oops! Sorry about that. However, finally when Bobby introduced the applicant to Steve (who worked at the store), the Applicant suddenly got in.

Then why did the Applicant provide a résumé?

The résumé is a formality.

Something to check off the list and put in the file for HR.


Do you know why Hiring Managers have paper shredders? To throw away the 10-15 résumés they get a day. Note that 10-15 résumés a day in a 6 day workweek is 240-360 résumés a month! Think that’s bad? Google got 75,000 résumés in one week!

  • ACTION: Instead of getting tossed out like rubbish, find a way to get referred to the Hiring Manager. This is the difference between fishing for a job an hunting for a job. You can watch a video about the difference between fishing for a job and hunting for a job here: Resumes Are Dead: Should You Be Hunting or Fishing for a Job?


Guess who takes the heat if the new hire fails? Guess who might get fired if the talent isn’t talented? That’s right: the Hiring Manager. Not fun.

Many times, when you’re on the line trying to get a job, the Hiring Manager’s job is also on the line. He or she is staking his or her reputation on you. Especially when you consider that they have hundreds of other people to choose from! For example,

  • Instead of playing the Russian Roulette Résumés Game and randomly hiring from a stack of papers, Hiring Managers go to sources they can trust to choose who they will hire. They trust trustworthy referrals. That’s why Hiring Managers use the résumé to filter people out and then go around the accumulated stack of résumés to hire those they feel they can trust most–someone that was referred.
  • The Applicant in the above interview was able to bypass all the hundreds of other people waiting in line to get interviewed and go straight to the top–in this case, the Hiring Manager was the top.
  • Plus, if something goes wrong with the new hire, guess who the Hiring Manager can blame? That’s right, the referrer can become the fall guy.

Hiring Managers want a no-risk proposition. It’s like back in the days when IBM computers were the most trusted computers. It was a career risk for a purchaser to buy any brand computer other than IBM. The phrase “nobody ever got fired for buying IBM equipment” became commonplace. IBM was safe. Likewise, today it could be said “nobody ever got fired for hiring the bosses referral.”

  • ACTION: If possible, get a referral from someone high on the totem pole or someone that has credibility with the Hiring Manager. I teach ways to meet people in an authentic, trust-building way in my book Résumés Are Dead and What to Do About It – this link will take you to get your free PDF and/or Kindle – (free status subject to change).


It took the Applicant in this true story five years to realize that sending in a résumé wasn’t working. (Don’t let that be you.) When the Applicant finally got a referral, magic happened.

  • ACTION: If you’ve been applying for a job, but haven’t heard back, and you really, really, really want to work there: apply again. This time however, apply differently. You can watch eight different videos that I made with all sorts of ideas to help you get your dream job here: Mightybell: Résumés Are Dead (Teacher 2.0).

Keep making waves!

Enjoy life!

Written by on June 19, 2012 | Permalink | Trackbacks (0) Topics:



10 Comments post a comment
  1. Shelly Jun 19th 2:57 pm

    This was fantastic reading, Richie! I get so motivated as I read your words of wisdom!

  2. Jan Jun 19th 3:23 pm

    Thanks for the great advice Richie!

  3. Gabriela ramirez Jun 19th 11:47 pm

    This is great advice! Thanks for sharing :)

  4. Tommy J Jul 12th 11:25 am

    great stuff! love the the contrast between fishing and hunting. They don’t call fishing “catching” for a reason.

  5. Marc Allred Aug 14th 2:39 pm

    I like that I can see you have used these ideas yourself and aren’t just talking about principles you’ve read. Nothing is a bIgger turn off than feeling like someone is being disingenuous. Great ideas richie and great example. thanks.

  6. motivation to chase your dreams May 30th 9:12 pm

    I read this post completely regarding the comparison of
    most up-to-date and preceding technologies, it’s amazing article.

  7. カルティエ ベルト Sep 26th 12:32 am

    カシオ フロッグマン カルティエ ベルト

  8. hack za top eleven za tokeni Oct 18th 12:46 am

    When the system had Top Eleven daya source it truly is not
    complicated to accomplish every the activities you used.
    This modifications the tokens quantity, mone quantity to thhe worthwhile you
    chosen in the program.
    It offers built-in unblock proxy web hot to help in you
    do it secure without having to be adopted and trapped!

  9. clash of clans attack strategy best clash of clans attack strategy Oct 18th 6:54 am

    Deciding upon Immediate Methods For Clash of

  10. Lonnie May 26th 4:36 pm

    I really like it whenever people come together and share views.
    Great website, stick wit it!

Mightybell: Wanna be a part of something BIG? Interview with Mightybell CEO, Gina Bianchini

Let me introduce you to Gina Bianchini. She’s awesome. For real.

Gina was the Co-founder and CEO of–a website that lets you create your own online social community for your friends, fans or brands. Ning is used by rock groups like Linkin Park, skaters like Tony Hawk, organizations like the Peace Corps, educational groups like Classroom 2.0 and a ton of other activists, non-profits and companies who want to start conversations and inspire action. (By the way, Gina is also one of the Fortune 40 Under 40.)

Gina helped grow Ning’s user base to 90 million (!) and later sold the company. She co-founded Ning with Marc Andreessen, “American entrepreneur, venture capitalist, software engineer, and multi-millionaire best known as co-author of Mosaic, the first widely-used web browser, and co-founder of Netscape Communications Corporation.” (Marc also has stakes in Facebook, Twitter, Groupon, LinkedIn and Zynga.)

Mightybell: Make Space for Your Passions

Today, Gina is the founder of Mightybell.

Mightybell is a privately-funded startup based in Palo Alto that allows you to create groups for your interests, passions, projects, and classes. They just launched, and creating this new type of online group is easy, colorful. And dare I say, fun?!


I was introduced to Mightybell and Gina by the amazing Steve Hargadon of when he interviewed me for my book Resumes Are Dead and hosted my video content and other supporting documents on a Mightybell space.

Note: You can join the Resumes Are Dead (Teacher 2.0) Mightybell space (primarily being used by educators right now) here. You can listen to the audio recording of our interview here.

I’ve been privileged to have a sneak peak at the behind-the-scenes of the next version of Mightybell, test out the new features and provide some feedback. That’s why I’m introducing it to you. I like it. It’s useful. It’s fun. And I’m not getting paid to say that. :-) This site is a game changer. And I’m not the only one who thinks so.

 “Will Mightybell Be the Next Facebook? Or The Next Foursquare?”

That’s what Forbes is asking.

When the site launched in 2011, Gina said in an article:

“We’ve spent the last 5 years calling success the number of friends, fans and followers we’ve accumlated – [but now] people using social software want more. Mightybell seeks to offer a simple way to take new social technologies and turn them into compelling experiences for people in the real world. We think the next innovation in social software will be its impact on daily life.”

A year later, and after thousands of beta testers have provided feedback, the Mightybell team launched the second version of the site on June 4, 2012 (my son’s birthday, so it’s charmed no matter what).

 Richie Norton Interview with Gina Bianchina, Mightybell Founder and CEO


What’s the story behind the name “Mightybell”?


The bell is the ultimate social symbol. It’s been used for thousands of years to bring people together. When you think about doing that for the 2 billion people using digital technologies today, that’s a pretty Mightybell.


What motivated you to start Mightybell? What gets you most excited about the site?


I love meeting people and seeing how lives are changed when you can go deeper with people around the things you care about the most. I think social media can be challenging at times insofar as you can see interesting people from afar but have no way to go into something and build strong relationships because you have a project or a shared interest, or are learning something together. Those are the moments that motivated me to start Mightybell. I love this stuff.


What did you learn your first time around this last year with Mightybell? What kind of experiences are people having with the site?


After we launched, it quickly became clear that what people wanted from Mightybell was something that didn’t exist before now: a place to explore passions and curiosities in colorful, unstructured ways.

Instead of linear list thinking (“I need to do this, then this, then that”), they wanted to spend their free time in an unstructured world where new ideas could lead them down unexpected paths with friends and likeminded people (“This looks cool, I want to explore this.”)

The new Mightybell is a place to make space for your passions. As we made revisions to the product, we centered on three important themes:

Simple: “I want to see everything in one place. I want to experience the whole thing, then click step-by-step.”

Social: “I want to collaborate. I don’t want to tell people what to do or be told by someone else what to do.”

Serendipitous: “I want to explore things I’m curious about in a deeper, more interesting way.”

The new Mightybell offers groups their own colorful space where you can chat, comment and add posts, photos, questions, links, files, videos and events. Spaces can be topic-oriented, like kiteboarding, yoga, knitting and photography; or activity-oriented, like planning a trip, furnishing your first house, designing a DIY wedding, or organizing a series of backyard movie nights. Mightybell spaces can be public or just your friends.


What’s the difference between and


One is unstructured and ad hoc, the other is a linear set of steps.


I saw that there was a feature to add premium content to the site. Could someone make money on Mightbell? How does that work?


In our Steps by Mightybell product, a creator can create a premium experience and charge for membership. It’s like setting up a social diet, or training program, or exercise plan.


If people could only remember one thing about why they should try out Mightbell, what would it be?


Because making space for your passions shouldn’t be lost in the constant stream of keeping up with social media. Mightybell is a way to go deeper with people you like.


Thanks so much, Gina. You have built something incredible.


Thank you!

Mightybell Video: “It Started with A Piece of Cake and it Grew into an Experience on Mightybell”


Watch this video about how Mightybell works here.

Gina doesn’t know this, but I’ve always wanted a site that worked as seamlessly as this–where everything fits on one page and I can easily collaborate with people. I’m glad Gina made it exist. :-) I’m excited to use it to help me with my projects.

Check Out My Mightybell Space: I’m Using Mightybell to Help Me with My Next Book

I need help with my next book, The Power of Starting Something Stupid
I’ve started a Mightybell space called “Stupid Stuff that You Think is Awesome” that I’d like you to check out.
  • I need a collection of ideas and things that were seemingly stupid, or against all odds or silly, or maybe there were past failures or haters / naysayers that told someone they couldn’t do something, but they did it anyways. Or maybe it’s something that you yourself thought was stupid, but it turned out to be great.
  • You can post YouTube links, links to books, articles, websites or even make write your own comments and tell your own story in this space.
  • I’d also love quotes about the importance doing the “crazy” stupid things to live a life of meaning and make great things happen…even in the small.
I can’t wait to see what you think is stupidly awesome! My goal is to have at least 100 reference points on this site. This could be so fun! Can’t wait to see what you post. I’ll be in and out of the space too so we can collaborate and share ideas. 

Also, be sure to “cheer” on the posts that you think are the coolest on the site. You’ll see what I mean when you get there. Of course, you can also invite other people to join in the fun on the site. You can also, with basically 1-click start your own Mightybell space too. Can’t wait to see what you create! I can’t wait to see what spaces you create too!
P.S. You’re welcome to post what “space(s)” you create below in the comments and invite people to join your space if you make it public or request invites if it’s private.
  1. Winner of the Resumes Are Dead giveaway is Kimberly Oyler. Congrats! Thanks for following my blog and reading the book. Hope the Kindle Fire keeps you warm while you read, read, read.
  2. Can’t wait to post about my trip to China and what surprised me while running around Shanghai, Hong Kong and Shenzhen!
Written by on June 7, 2012 | Permalink | Trackbacks (6) Topics:




10 Comments post a comment
  1. Kimberly Oyler Jun 09th 7:38 am

    holy cow! i seriously won a kindle fire???!?!??! yay! emailing you right now!

  2. Mightybell Jul 04th 12:11 am

    […] Mightybell: Wanna be a part of something BIG? Interview with Mightybell CEO, Gina Bianchini […]

  3. Dora E. H. Crow Jul 06th 8:28 pm

    Tatiana the dog has a space at

    This space features videos of a “talking” dachshund who shares her thoughts about naysayers, sharing smiles, hidden illnesses, and more. But — it is also a place where others can share images/videos of their pets, and heartwarming stories. Please stop by and visit!

  4. oram plus vs oramd Oct 18th 10:42 am

    i’ll certainly try this particularly given that i’ve slimmed
    down. I’ve been searching into bright smile but still not certain.
    I eat healthier but drink a good deal of espresso so i feel I need to have whiten them.

  5. Computer Peripherals Dec 24th 6:36 am

    Canadian Computer Store

    Mightybell: Wanna be a part of something BIG? Interview with Mightybell CEO, Gina Bianchini – The Blog of Richie Norton

  6. Desktop Computers Jan 07th 7:09 pm


    Mightybell: Wanna be a part of something BIG? Interview with Mightybell CEO, Gina Bianchini – The Blog of Richie Norton

  7. Jun 26th 5:26 am

    Mightybell: Wanna be a part of something BIG? Interview with Mightybell CEO, Gina Bianchini – The Blog of Richie Norton

  8. Malaysia VC Jun 30th 1:38 pm

    Malaysia VC

    Mightybell: Wanna be a part of something BIG? Interview with Mightybell CEO, Gina Bianchini – The Blog of Richie Norton

  9. venture capital malaysia Jul 04th 9:20 pm

    venture capital malaysia

    Mightybell: Wanna be a part of something BIG? Interview with Mightybell CEO, Gina Bianchini – The Blog of Richie Norton

  10. nexea venture capital Sep 09th 8:38 am

    nexea venture capital

    Mightybell: Wanna be a part of something BIG? Interview with Mightybell CEO, Gina Bianchini – The Blog of Richie Norton


Jan  /  Feb  /  Mar  /  Apr  /  May  /  Jun  /  Jul  /  Aug  /  Sep  /  Oct  /  Nov  /  Dec
Jan  /  Feb  /  Mar  /  Apr  /  May  /  Jun  /  Jul  /  Aug  /  Sep  /  Oct  /  Nov  /  Dec
Jan  /  Feb  /  Mar  /  Apr  /  May  /  Jun  /  Jul  /  Aug  /  Sep  /  Oct  /  Nov  /  Dec
Jan  /  Feb  /  Mar  /  Apr  /  May  /  Jun  /  Jul  /  Aug  /  Sep  /  Oct  /  Nov  /  Dec
Jan  /  Feb  /  Mar  /  Apr  /  May  /  Jun  /  Jul  /  Aug  /  Sep  /  Oct  /  Nov  /  Dec
Jan  /  Feb  /  Mar  /  Apr  /  May  /  Jun  /  Jul  /  Aug  /  Sep  /  Oct  /  Nov  /  Dec
Jan  /  Feb  /  Mar  /  Apr  /  May  /  Jun  /  Jul  /  Aug  /  Sep  /  Oct  /  Nov  /  Dec
Jan  /  Feb  /  Mar  /  Apr  /  May  /  Jun  /  Jul  /  Aug  /  Sep  /  Oct  /  Nov  /  Dec
Jan  /  Feb  /  Mar  /  Apr  /  May  /  Jun  /  Jul  /  Aug  /  Sep  /  Oct  /  Nov  /  Dec