Richie Norton

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Repped - By Andy Beal



Andy Beal is globally recognized as one of the top thought leaders in online reputation management. He also happens to be a friend (and an insane ukulele player). We first met years ago at a conference I helped out with in Hawaii. Andy, Sheila (his wife), Natalie (my wife) and I all had breakfast at Hukilau Cafe and the rest is history. Andy and Sheila are the kind of people you just want to always be around. They’ve been an incredible inspiration to Natalie and I.

I’m honored to share with you Andy’s latest book, Repped: 30 Days to a Better Online Reputation (a follow up to his book Radically Transparent). I had the privilege of receiving an advance reader copy. Let me just tell you this: this book will set you up for life. Go google your name. What happens? Do you like what you see? Do online searches represent the authentic you? I’ve talked about the importance of a personal brand before. It’s important to your career and can affect both your professional and personal life. A solid online reputation will serve you everyday of your life.

You and your business already have an online reputation (whether you like it or not). Many of us feel like we have no control over our online reputation. That’s simply not true. Why passively leave it up to the search engines to tell your story? Andy Beal’s book is an incredible, 30-day action plan that can help you build a better online reputation for yourself, your business, brand and/or organization.

Every page seems to have practical advice that keeps me jumping back and forth between the book and my computer to put the principles into practice. This book covers everything from “what is online reputation management” to “finding your centers of influence” to “earning trusted reviews” and even “cleaning up the Google mess.” And that’s just the tip of the iceberg.

Here’s a little video to help explain more about the book and online reputation management. Go get the Repped and polish up your online reputation in 30 days.


P.S. 30% of profits in the first week of sales go to these three charities: The Jimmy V Foundation, The Wounded Warrior Project, and The Raleigh Rescue Mission.

Written by on February 3, 2014 | Permalink | Trackbacks (0) Topics:

Book Review


Personal Branding

4 Comments post a comment
  1. Andy beal Feb 04th 4:28 am

    Mahalo for sharing my new book with your readers Richie!

  2. Tad D. Butt Mar 26th 2:15 pm

    Last week my 32 year old son (Jason) found out he has brain cancer. He had a large tumor removed on Friday. He and his wife and three little girls are facing some scary times.
    Jason and I love to play in the big waves of the North Shore. That is where I met Richie (at Byu-h). My mind went there as I sat in the hospital.
    When Jason and I started to go to Hawaii to play in the big waves at Wiamae beach, we both got hurt by being pounded on the sand by the breaking waves. Eventually by watching and talking to our Hawaiian friends we learned a few things.
    1. Always face the waves, never turn your back on them.
    2. Watch the horizon and the rhythm, so you can estimate what is coming.
    3. If you get scared because the wave looks too big- run at it and dive into it as hard as you can. The Hawaiians say “when in doubt, paddle out”.
    4. You cannot outrun the waves , and if you try it will eat you!
    Surfing the big waves is a lot like life. Our first instinct when facing something scary or unknown is to run, hide or shut down, but that often is the wrong path. We need to face the ocean, understand its power and our inability to control it. That it can destroy us , unless we face it. And then run toward it and dive through the wave, paddle hard and sail over the crest of the breaker or drop in and ride it. Once you learn to understand your place in the waves, it is not longer scary- but magical and wonderful!
    All my love to those in the waves,

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So what are you going to do about it?

Pam Slim, best-selling author and world-renowned career coach, shows us the way. Her new book Body of Work: Finding the  Thread That Ties Your Story Together  is powerful, practical and jam-packed with inspiring stories that will help you build upon everything you’ve done so you can take your career and life to the next stage.

This book literally took my breath away. I had the privilege of receiving an advance copy and am honored to share my thoughts about it with you. This book is not a one-time read. It’s a guide that I will refer back to again and again to develop my career. I promise you that spending the tiny amount of change it takes to buy this book will reward you many times over. Get it here. It comes out today (December 31, 2013).


My copy of the book has almost every page marked or folded over as I learned how to tie my own story together to build up for my next big adventure. I pretty much got obsessed with underlining and taking notes on this one. Body of Work complements The Power of Starting Something Stupid as well as Resumes Are Dead and What to Do About It  so well that I found myself literally jumping with excitement and almost cheering Pam on as I read lines like these:

“No one is looking out for your career anymore. You must find meaning, locate opportunities, sell yourself, and plan for failure, calamity, and unexpected disasters. You must develop a set of skills that makes you able to earn an income in as many ways as possible.”

“Your body of work is everything you create, contribute, affect, and impact. For individuals, it is the legacy you leave at the end of your life, including all the tangible and intangible things you have created. Individuals who structure their careers around autonomy, mastery, and purpose will have a powerful body of work.”

“The reality is that in order to create your body of work you must rely on all of your ingredients, even those that you might not consider relevant to your professional career.”

“We are all self-employed.”

“In the new world of work, our ability to create a powerful body of work is what will determine our ongoing employability.”

“Your creative work will tell your story.”

“One of the most wonderful, and terrifying, things about life is that we have no idea how it is going to turn out.”

“Fear is an essential part of the creative process. Work with it, and you will create a powerful, full-color, full-contact body of work.”

“The quality of your life is directly related to the quality of your stories.”

This book navigates you through finding your roots, choosing your work mode, creating and innovating, surfing fear, forming a team, defining success and (my favorite part) selling your story.

If you want to learn how to really take advantage of all your opportunities (seen and yet-to-be-seen) and learn how to launch (or relaunch) your personal brand, then read this book.

Watch the book trailer here.

P.S. One of the parts of the book that really got me thinking was when Pam tells a story about her mixed martial arts Master. He had her do an exercise where she and three other opponents had to wrestle each other for control of two training pads on the mat. (You need to read the story to get the full effect.) At the end of the exercise, the Master said, “Some of you are holding back on your training…You need to realize you are playing to win. When you are faced with a real-life situation when someone has your back on the ground, you will be fighting for your life. Are you going to fight halfway then?…You have to learn to flip on your winner switch.”

Boom! That last line hit me like lightning. You have to flip on your winner switch!

Are you holding back? Fighting halfway? Or are you playing to win?


Written by on December 31, 2013 | Permalink | Trackbacks (0) Topics:

Book Review


Personal Branding

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ARE CRITICS STEALING YOUR LUNCH?: Critics and What to Do About Them


Critics steal our thunder

Are critics stealing your lunch? Picture source: NORTH NEWS .

Had a great chat with a friend today who described how she is paralyzed by the fear of critics. I understand how she feels and I think many of us share this same fear. Sad to think how much creativity and life are lost on fear of what someone might say. I often have an inner battle with myself when my work is criticized. Sometimes it’s healthy. Sometimes it’s not.

Here’s what I have to say about critics:

The best advice is to ignore them.

My fear in ignoring critics, however, is that I can’t use the feedback for improvement–if I’m not listening, how can I improve? This thinking is flawed. The definition of a critic is “a person who expresses an unfavorable opinion of something.” A critic isn’t out to help me, he’s out to hear himself talk. Scary.

The second best advice (if you can’t ignore the critics) is to realize two things:

  1. They don’t get it. They don’t have the background and experience and understanding to get it.
  2. They are not your market. It’s ok. It’s better to be noticed (and criticized) than to be obscure.

I like what the rappers Kris Kross once said, “when ya diss it just let’s me know I’m on your mind and it’s alright.”

It’s not the critic who counts.

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” – Theodore Roosevelt

Read this post by Seth Godin.

Here’s the link. Here’s an excerpt: “No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.”




Written by on October 14, 2013 | Permalink | Trackbacks (0) Topics:


Goal Setting


2 Comments post a comment
  1. liz petersen Oct 16th 6:22 pm

    I must say Richie, for every one negative comment you may receive, a dozen more in the positive can be found. Insecurities stem from giving people control over how we feel or react. Take back that power and continue to use it to better yourself and those around you. Your words have an Awesome power, keep on writing them so others can learn to take back control.

  2. Kaleb Oct 17th 6:21 am

    “Great spirits have always encountered violent opposition from mediocre minds.” -Albert Einstein


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