Richie Norton

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Repped - By Andy Beal



Andy Beal is globally recognized as one of the top thought leaders in online reputation management. He also happens to be a friend (and an insane ukulele player). We first met years ago at a conference I helped out with in Hawaii. Andy, Sheila (his wife), Natalie (my wife) and I all had breakfast at Hukilau Cafe and the rest is history. Andy and Sheila are the kind of people you just want to always be around. They’ve been an incredible inspiration to Natalie and I.

I’m honored to share with you Andy’s latest book, Repped: 30 Days to a Better Online Reputation (a follow up to his book Radically Transparent). I had the privilege of receiving an advance reader copy. Let me just tell you this: this book will set you up for life. Go google your name. What happens? Do you like what you see? Do online searches represent the authentic you? I’ve talked about the importance of a personal brand before. It’s important to your career and can affect both your professional and personal life. A solid online reputation will serve you everyday of your life.

You and your business already have an online reputation (whether you like it or not). Many of us feel like we have no control over our online reputation. That’s simply not true. Why passively leave it up to the search engines to tell your story? Andy Beal’s book is an incredible, 30-day action plan that can help you build a better online reputation for yourself, your business, brand and/or organization.

Every page seems to have practical advice that keeps me jumping back and forth between the book and my computer to put the principles into practice. This book covers everything from “what is online reputation management” to “finding your centers of influence” to “earning trusted reviews” and even “cleaning up the Google mess.” And that’s just the tip of the iceberg.

Here’s a little video to help explain more about the book and online reputation management. Go get the Repped and polish up your online reputation in 30 days.


P.S. 30% of profits in the first week of sales go to these three charities: The Jimmy V Foundation, The Wounded Warrior Project, and The Raleigh Rescue Mission.

Written by on February 3, 2014 | Permalink | Trackbacks (0) Topics:

Book Review


Personal Branding

4 Comments post a comment
  1. Andy beal Feb 04th 4:28 am

    Mahalo for sharing my new book with your readers Richie!

  2. Tad D. Butt Mar 26th 2:15 pm

    Last week my 32 year old son (Jason) found out he has brain cancer. He had a large tumor removed on Friday. He and his wife and three little girls are facing some scary times.
    Jason and I love to play in the big waves of the North Shore. That is where I met Richie (at Byu-h). My mind went there as I sat in the hospital.
    When Jason and I started to go to Hawaii to play in the big waves at Wiamae beach, we both got hurt by being pounded on the sand by the breaking waves. Eventually by watching and talking to our Hawaiian friends we learned a few things.
    1. Always face the waves, never turn your back on them.
    2. Watch the horizon and the rhythm, so you can estimate what is coming.
    3. If you get scared because the wave looks too big- run at it and dive into it as hard as you can. The Hawaiians say “when in doubt, paddle out”.
    4. You cannot outrun the waves , and if you try it will eat you!
    Surfing the big waves is a lot like life. Our first instinct when facing something scary or unknown is to run, hide or shut down, but that often is the wrong path. We need to face the ocean, understand its power and our inability to control it. That it can destroy us , unless we face it. And then run toward it and dive through the wave, paddle hard and sail over the crest of the breaker or drop in and ride it. Once you learn to understand your place in the waves, it is not longer scary- but magical and wonderful!
    All my love to those in the waves,

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So what are you going to do about it?

Pam Slim, best-selling author and world-renowned career coach, shows us the way. Her new book Body of Work: Finding the  Thread That Ties Your Story Together  is powerful, practical and jam-packed with inspiring stories that will help you build upon everything you’ve done so you can take your career and life to the next stage.

This book literally took my breath away. I had the privilege of receiving an advance copy and am honored to share my thoughts about it with you. This book is not a one-time read. It’s a guide that I will refer back to again and again to develop my career. I promise you that spending the tiny amount of change it takes to buy this book will reward you many times over. Get it here. It comes out today (December 31, 2013).


My copy of the book has almost every page marked or folded over as I learned how to tie my own story together to build up for my next big adventure. I pretty much got obsessed with underlining and taking notes on this one. Body of Work complements The Power of Starting Something Stupid as well as Resumes Are Dead and What to Do About It  so well that I found myself literally jumping with excitement and almost cheering Pam on as I read lines like these:

“No one is looking out for your career anymore. You must find meaning, locate opportunities, sell yourself, and plan for failure, calamity, and unexpected disasters. You must develop a set of skills that makes you able to earn an income in as many ways as possible.”

“Your body of work is everything you create, contribute, affect, and impact. For individuals, it is the legacy you leave at the end of your life, including all the tangible and intangible things you have created. Individuals who structure their careers around autonomy, mastery, and purpose will have a powerful body of work.”

“The reality is that in order to create your body of work you must rely on all of your ingredients, even those that you might not consider relevant to your professional career.”

“We are all self-employed.”

“In the new world of work, our ability to create a powerful body of work is what will determine our ongoing employability.”

“Your creative work will tell your story.”

“One of the most wonderful, and terrifying, things about life is that we have no idea how it is going to turn out.”

“Fear is an essential part of the creative process. Work with it, and you will create a powerful, full-color, full-contact body of work.”

“The quality of your life is directly related to the quality of your stories.”

This book navigates you through finding your roots, choosing your work mode, creating and innovating, surfing fear, forming a team, defining success and (my favorite part) selling your story.

If you want to learn how to really take advantage of all your opportunities (seen and yet-to-be-seen) and learn how to launch (or relaunch) your personal brand, then read this book.

Watch the book trailer here.

P.S. One of the parts of the book that really got me thinking was when Pam tells a story about her mixed martial arts Master. He had her do an exercise where she and three other opponents had to wrestle each other for control of two training pads on the mat. (You need to read the story to get the full effect.) At the end of the exercise, the Master said, “Some of you are holding back on your training…You need to realize you are playing to win. When you are faced with a real-life situation when someone has your back on the ground, you will be fighting for your life. Are you going to fight halfway then?…You have to learn to flip on your winner switch.”

Boom! That last line hit me like lightning. You have to flip on your winner switch!

Are you holding back? Fighting halfway? Or are you playing to win?


Written by on December 31, 2013 | Permalink | Trackbacks (0) Topics:

Book Review


Personal Branding

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Dare, Dream, Do by Whitney Johnson


The following questions really got me thinking about how I spend my resources on dreams:

  • “Do a quick review of the money you spend each month: How much is spent on your children’s dreams? Your spouse’s dreams? The dreams of your extended family, friends, the world? How much is spent on yours?”
  • “How can we harness Charles Dickens’ advice to make a down payment on our own dreams?”
  • “If you do not currently generate paid income, are any funds in your household budget allocated to you? Are you comfortable with the arrangement you have?

These power-questions come from the incredible book Dare, Dream, Do: Remarkable Things Happen when You Dare to Dream by Whitney Johnson.

Warning: Reading DARE, DREAM, DO will unleash your pent-up potential, feed your hungry dreams and dare you to do something about it.

Whitney is the co-founder of Clayton M. Christensen’s investment firm Rose Park Advisors–aka–the “Disruptive Innovation Fund.” (Clayton is the author of the legendary book The Innovator’s Dilemma.) She is also a former Institutional Investor-ranked sell-side analyst on Wall Street, a regular contributor to the Harvard Business Review, Senior Advisor to the Tribeca Disruptive Innovation Awards, and a TEDx speaker. Whitney also generously did an amazing book review on The Power of Starting Something Stupid here.

About DARE, DREAM, DO, the Amazon blurb explains, “Johnson directs her attention to teaching women, in particular, a three-step model for personal advancement and happiness.” However, I found the stories, examples and principles apply not just to women, but directly to my life personally and to everyone universally. DARE, DREAM, DO is endorsed by both influential women and men including Brené Brown, Gretchen Rubin, Moira Forbes, Barbara Corcoran, Marcus Buckingham, Clayton Christensen and Kent Hatkoff.

I’m going to follow Whitney’s book review style and give you a taste of this amazing book through tweet-able quotes that I found inspiring.


“Dreaming is an inalienable right.” @johnsonwhitney

“The act of writing down our dreams allows us to own them and eventually act on them.” @johnsonwhitney

“When there’s something we want to accomplish, the power to achieve that dream often comes from facing our most wrenching sadness.” @johnsonwhitney

“In order to find another piece of who we are, we may need to discard a little bit of who we are right now.” @johnsonwhitney

“Be the hero of your story.” @johnsonwhitney

“Throw out your conventional planning, because dreaming is discovery-driven.” @johnsonwhitney

“Go ahead and date dreams, lots of them–you don’t need to commit to every dream you date.” @johnsonwhitney

“By taking on our challenges, we teach our children to take on theirs, and give them the ability to dream.” @johnsonwhitney

“It’s only when we move beyond what we know we can do and take a risk–or double-dog dare–that we can make our dreams happen.” @johnsonwhitney

“What one thing, one small thing, will you do to dream today?” @johnsonwhitney


Written by on May 14, 2013 | Permalink | Trackbacks (0) Topics:

Book Review

Goal Setting



1 Comment post a comment
  1. aMBER May 31st 4:29 pm



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