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Gretchen Rubin — Don’t Aim for Minimalism — with Richie Norton

How to Implement Outer Order, Inner Calm, The Four Tendencies and The Happiness Project (Interlocking Patterns, Life Learnings) with Bestselling Author Gretchen Rubin

S1 E2: Gretchen Rubin — Don’t Aim for Minimalism: How to Implement Outer Order, Inner Calm, The Four Tendencies and The Happiness Project (Interlocking Patterns, Life Learnings)

Listen to the episode right here, right now with with just a click:

Or, listen on your favorite podcast platform – Search “The Richie Norton Show.” This episode is fire!

Gretchen Rubin PC: David Cross

The Richie Norton Show: A Podcast for Happiness, Entrepreneurship, Lifestyle and Productivity (Self-H.E.L.P)

How to Get Your Life in Order, Understand Which of the Four Tendencies You Identify with and Live Be Happy

#2. Richie interviews legendary New York Times bestselling author Gretchen Rubin about why she writes and how her books fit together, how to implement the principles and specific examples around Outer Order, Inner Calm, The Four Tendencies, Better than Before and The Happiness Project. Gretchen shares stories, tips, tools and even an important question to ask yourself to be more effective in decluttering, relationships, self-awareness, personal and professional projects and more…all leading up to becoming a happier, healthier human both mentally and physically. We also discuss the tragedy that is an open office, visual noise and why you shouldn’t aim for minimalism (but what’s right for you). 

Gretchen Rubin is one of today’s most influential and thought-provoking observers of happiness and human nature. She’s known for her ability to distill and convey complex ideas with humor and clarity, in a way that’s accessible to a wide audience. 

She’s the author of many books, including the blockbuster New York Times bestsellers Outer Order, Inner CalmThe Four TendenciesBetter Than Before, and The Happiness ProjectShe has an enormous readership, both in print and online, and her books have sold over 3.5 million copies worldwide, in more than thirty languages. (The Happiness Project spent two years on the bestseller list.)

On her top-ranking, award-winning podcast “Happier with Gretchen Rubin,” she discusses happiness and good habits with her sister Elizabeth Craft. She is also a CBS News Contributor. Every Monday on CBS This Morning, the final “Before We Go” segment features her solutions and tips for living a happier, healthier, more productive life.

She’s been interviewed by Oprah, eaten dinner with Daniel Kahneman, walked arm-in-arm with the Dalai Lama, had her work written up in a medical journal, and been an answer on the game show Jeopardy! 

In her work, she draws from cutting-edge science, the wisdom of the ages, lessons from popular culture, and her own experiences to explore how we can make our lives happier, healthier, more productive, and more creative.

Gretchen Rubin started her career in law and was clerking for Supreme Court Justice Sandra Day O’Connor when she realized she wanted to be a writer. Raised in Kansas City, she lives in New York City with her husband and two daughters.


We can chat here about the conversations we have on the podcast. So rad. So fun. SOOO good!

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S1 E3 How to Create Your Own 12 Happiness Commandments (Immediate Application)


Happiness Tendencies: Are You An Upholder, Questioner, Obliger or Rebel? Take the quiz! Richie takes a deep dive into the lessons learned from the interview with Gretchen, creates his own 12 happiness commandments following the teachings of Gretchen Rubin and shares how you can do this same. Thought-provoking questions are asked for self-reflection to help you better become self-aware of what happiness looks like for you–including the type of weather you thrive in. These building blocks will help you achieve greater joy and productivity in your life and life’s work. Put happiness at the top of your decision tree and get psyched to create an environment of high-happiness! It’s time to get your life aligned with your highest values. If not now, when?

S1 E4 How to Make Space for Joyful Spontaneity: 5-Step Intentional Pattern


Learn how you can cut out years of waiting and bring your dream to you today through projects. ⁣Let’s put together the 5-step pattern that can help you be happier. This is a method and methodology Richie put together over the last 9 years to help people get jobs, quit jobs, create jobs, become entrepreneurs, solopreneurs, freelancers or whatever they want. The goal? Create an environment where your work supports your dream and your dream supports your work. Lifestyle is an intentional art. Learn how to live life on your own terms. You don’t have to live your life tiptoeing around selfish, hidden-agenda-driven, crab-bucket, talk-behind-your-back, weasel people. You just don’t. At work, church, home or play — seek people who embody the future you want and surround yourself with loving influences. You deserve that circle of inclusion and influence, but it’s up to you to create it. Freedom, influence and impact first, expansion second. Live to support your lifestyle, don’t live to support your work.

What is an Aftercast and a Solocast?

Every Interview is followed by what I call an Aftercast and a Solocast. So. each episode becomes a three-part training. These mini-trilogy trainings can be listened independently. I’ve included the Aftercast and Solocast for those looking to create significant, meaningful life and business transformations.

All improvement is self-improvement.

I invented / coined the term “aftercast” to mean an in-depth, post-show review of the interview show I do with my guests to serve my listeners as mini-training for greater implementation. An aftercast is a reward for action-takers interested in the topic(s) my guest. My aftercast podcast draws primarily from my guest’s content as the subject material for life and business lessons.

The solocast piece in this three-part scenario is the last episode in the podcast training trilogy. In a solocast, I teach my listeners entrepreneurship, life lessons and more drawing primarily from my own teachings, philosophies, experiences and works around the topics discussed with my guests.

If you listen to all three parts in what I call a podcast stack or podcast stacking, you will 1) learn from an expert in an interview format, 2) take a deep dive into the expert’s content as if it were a high-level training or masterclass on subject-matter strategy, and 3) learn additional ways to from me on how I implement the information and you can to as a practical, hands-on approach.

Strategy is in the head. Tactics are in the hands. Results are in the heart.

The Richie Norton Show podcast stacks are similar to the stuff trainers sell for a lot of money because they are valuable. I know because I do sell this stuff, my clients sell this stuff and we buy this stuff. It’s that good. Hope you enjoy this free content…free is a fast way to spread a message but my fear is that you won’t take it for the value it can provide. I hope the effort to listen will help you learn, launch and live for the better–whatever that looks like for you.

Dream big and act on the small things.


Listen Here to The Richie Norton Show Podcast: Happiness, Entrepreneurship, Lifestyle, Productivity

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