Richie Norton

Start stuff

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“Perfect book for these uncertain times.” — Steve Forbes, Chairman and Editor-in-Chief of Forbes Media

“Today I have over 120 million YouTube views; it only seems like yesterday when people thought that following my dreams could only be a hobby. Fortunately, as Richie teaches, ‘stupid’ was the smartest thing I could do.” — Devin Graham, content creator for the YouTube channel devinsupertramp

Today is a day I’ve been dreaming of for a very long time. I can’t believe it’s finally here!!! It’s unreal, scary and thrilling—all at the same time.

Thank you to my beautiful wife Natalie—again and again (times a million plus infinity)—for all of her love and support over the past six (yes, six!) years as we’ve researched, written and poured our souls into this book project.

To YOU— Thank you from the bottom of my heart for supporting this book and helping give legs to this movement.

Now. . .


I have a couple of goodies / incentives for those of you who have bought (and are buying) the book for yourself, friends, family, coworkers and people who need a kick to start crushing fear, making dreams happen and living without regret!

“Once in a great while a new author bursts on the scene to light a fire under us. Richie Norton is that rare spark… Be smart: read The Power of Starting Something Stupid.” — Jack Canfield, New York Times bestselling author of The Success Principles, and cocreator of the Chicken Soup for the Soul® series



I’m going to make this simple: BUY BOOKS, GET COOL STUFF. Read on!


THE DETAILS: If you buy one or more hardcover books of The Power of Starting Something Stupid (this offer does not apply to electronic versions, sorry), as a gift from me, you will receive an audio copy of Résumés Are Dead and What to Do About it!


  1. Buy one or more copies of The Power of Starting Something Stupid
  2. Share this post on social media
  3. Like my new book’s fanpage
  4. Receive an audio copy of Résumés Are Dead and What to Do About it (RAD)!
  • To receive your gift, simply email your receipt of purchase to


This is the one I’m REALLY excited about!

WHY: Before I explain WHAT I’m doing for those who choose this purchasing option, I’d like to explain WHY I’m doing it.

This book is more than words on paper; this is a manifesto for a movement.

This isn’t just a book. It’s so much more than that. It’s a call to action. It’s an invitation to all to stand up, get real and make great things happen in their professional and personal worlds—an invitation to create lives rich in genuine meaning and fulfillment, lives rich in authentic success. 

In the book, I discuss the power of S.T.A.R.T. (Serve, Thank, Ask, Receive and Trust). What I’m doing here is offering you the opportunity to experience the very real power of START in action—with collaboration and guidance along the way!

THE GOAL: I want to bring like-minded people together—people who want to live their lives on purpose. I’m looking for people, from all walks of business and life, who want to build connections, credibility and community. I’m looking for people who are willing to stop waiting and start doing—people who are ready and willing to crush fear, make dreams happen and live without regret.

THE DETAILS: If you buy 11 or more books (you can even purchase them with a group of 10 friends if you want—more on that below), in addition to the free RAD audio, you will have the opportunity to become a part of my Inner Circle (which I talk about in the book) as we embark on The 76-Day Challenge (also mentioned in the book) hand in hand. You will be invited to join an exclusive, private Facebook group where you, other members of the Inner Circle and myself can post, chat, coach, consult and discuss our projects together over the duration of the Power of Starting Something Stupid 76-Day Challenge. It’s going to be awesome!

Additionally, those who purchase 11 or more books will be invited to attend three live teleclasses (which will be recorded for those with scheduling conflicts) over the 76-day period. These telecasts are an opportunity for us to learn together, discuss and process principles in the book on a deeper and more personal level, and to encourage one another to get from where we are to where we truly want to be. This is a very rare opportunity.


  1. Buy 11 hardcover books or more (or get 10 friends + you to purchase the 11 copies) of The Power of Starting Something Stupid (this offer does not apply to electronic versions, sorry).
  2. Share this post on social media.
  3. Like my new book’s fanpage
  4. You will receive an audio copy of Résumés Are Dead and What to Do About it (RAD), and have access to my Power of Starting Something Stupid Inner Circle to participate in the 76-Day challenge, and have access to three live Power of Starting Something Stupid telecasts over the 76 day period.
  • To receive your gift, simply email your receipt of 11 purchases to (if you are a group of 11, please submit ONE email and attach all 11 individual receipts).


Q. How does it work?

A. When you email your proof of purchase, I will respond with a link that will allow you to download the audio of R.A.D. If you are purchasing OPTION TWO, along with that email, you will receive a link to a contact form that will allow you to enter your (or your group’s) information to begin the challenge together and have access to the teleclasses.

Q. Do I have to buy all 11 books myself?

A. No. Buying 11 books yourself is the simplest way to get into the group. However, you can also gather 10 friends who have bought books and submit 1 email with all 11 receipts. NOTE: I don’t want 11 separate emails. I want one email from one leader of your 11-member (or more) group to email the receipts all in one email. From there I will send you a form to fill in the names and contact info of each member of your group.

Easiest for you: 1) someone buys 11 (or more) books, sends me the receipt and then gets a link to a form to put in the names and contact info of who they gave the books to so they can be a part of the group. Or, 2) you go ask your family, friends, coworkers and on social media and ask who else has bought a book (and especially encourage people to buy the book :-)) so they can be a part of your group.


MORE QUESTIONS? Email me at (Please don’t email me at those other emails with any questions as we may not be able to respond.)



“I absolutely love this book. I love how it makes me feel. It energizes me, inspires me, and gives me confidence. It reminds each of us that all things are possible. . . .This book disrupts conventional thinking—in a smart way.” — Stephen M. R. Covey, New York Times and the #1 Wall Street Journal bestselling author of The Speed of Trust and coauthor of the #1 Amazon bestseller Smart Trust

“When I wrote The E-Myth Revisited, I wasn’t an author and I really wasn’t interested in business, but I had discovered something about business that nobody else seemed to see, or understand, and I decided to write a book about it. It came like a gift, a huge aha from out of nowhere, and I ran with it. Today, that ‘stupid’ idea (everybody told me it wouldn’t work!) has created the most successful book on small business ever written because of that one, great stupid idea. I thought I was just lucky. Richie just told me that I’m in really good company. Find out why stupid is now the New Smart. Read it, you’ll love it, you’ll find out why thinking stupid makes the best sense in the world.” — Michael Gerber, the world’s #1 small-business guru and author of the bestselling The E-Myth Revisited

“More than just a call to action. This book is a demand for it. One chapter in I felt an involuntary impulse to reexamine my life. Later chapters held my hand as inevitable considerations came up from that process. An important, compelling and authentic read.” — Joseph Grenny, New York Times bestselling coauthor of Crucial Conversations and Change Anything

Personal messages from readers to me and around social media:

“All I want to do is read my advanced copy of Richie Norton new biz book but I have kids to put to bed and lessons to prepare for school tomorrow… it’s better than Downton Abbey to me which is saying A LOT. Richie is brilliant and we share so many of the same beliefs about how to start and grow business that I’m beyond grateful that he’s taken the time to write this book. Chapters 1+2 are awesome so far!”

“OK..I couldn’t wait to tell you this until I finish.. THIS IS AMAZING STUFF. Gavin’s law has been in my heart for years and the pure truth that is coming off these pages is not only poignant but electrifying. Ok, I just had to say it.”

“Completely engulfed by Richie Richie Norton’s new book. So many great lessons only within a few pages of each other. One of my favorites so far: “It’s not the circumstances that we should feel threatened by, it’s the fear of the circumstances that poses the real threat.””

“So far, chapter 8 is my favorite!! Still have 5 chapters to go, so that may change. But 8…man that got the ideas spinning for me.”

“I don’t think I’ve read a book that fast in a long time.  There were multiple parts that moved me to immediate action as well as long-term planning.  I have pages and pages of notes and I have greatly appreciated the multiple layers of inspiration it has provided me.  Thank you for taking the time to put these ideas down.”

“Thank you for this. I am taking my girls on a 3 month trek around the world and everyone is saying Im crazy for spending the money. This validates my gut feelings that this is my window to have these experiences with my kids before they leave my nest and have their own lives. If I wait till Im 65 they will be to busy with their own families. I totally agree with your post!”

Written by on March 5, 2013 | Permalink | Trackbacks (0) Topics:

Power of Starting Something Stupid

7 Comments post a comment
  1. Jen Mar 05th 10:00 pm

    way to go Richie!! LOVE the book!! So excited to be sharing it with everyone I know!!

  2. Leonardo Portela Mar 06th 2:41 am

    Meu irmão… traduza seu filhos para seus amigos brasileiros!!! hehehe. Te amo!

  3. Leonardo Portela Mar 06th 2:42 am

    Opa… eu quis dizer seus ‘livros’ e não seus ‘filhos’, foi mal.

  4. Mark Mar 29th 7:01 pm

    Richie: came across your book in Deseret book last saturday…finished it today, 6 days later! One of the best, and most inspiring/motivating books ive read in a long time! Wish i’d found it in time for the bonus offers! Nevertheless, a fantastic read. Thank you!

  5. Apr 29th 12:37 pm

    I visited multiple sites however the audio quality for
    audio songs present at this site is really fabulous.

  6. Diane May 07th 10:44 am

    I’ve been sewing and selling custom made clothes for kids since 2004 and never really figured out exactly in what direction I wanted to go until I read your book. Now I know what to work on. I’m working on opening a store where other dressmakers and crafters of children’s products can display and sell their products. I will continue sewing but I would like to focus my talents on sewing for underprivileged children. Thanks for the encouragement.

  7. valorar libro Jun 01st 1:01 am

    No conocia que Michel Nostradamus escribio algo
    mas que ceneturias y he leido este libro


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