Richie Norton

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Money VS Meaning Matrix: Where Do You Fit In?

Richie Norton Money VS MEaning Matrix_Part 2

This is the Money VS Meaning Matrix I created to help myself make decisions regarding which projects that I take on. I’ve also found this matrix to be incredibly helpful when I’m working with consulting clients—particularly those who are working with me in my Platinum Mastermind Group.

The Money VS Meaning Matrix—in a nutshell:

Quadrant 1: This is where you make a lot of money, but the work is not really meaningful to you. You’re happy you’re prospering, sure, but you find you burn out easily (and/or get bored), and you wish you were getting more deep satisfaction out of your work/life. From the outside looking in, it would appear that you’ve got it all, but on the inside, there is definitely something missing. You long to use your talents and passions to make a meaningful contribution in your industry (or another one all together), but unfortunately, you’re just too busy making money.

Quadrant: 2: In quadrant 2, you’re making money while simultaneously experiencing real satisfaction from the meaningful work in which you’re engaged. You’re happy to be living a comfortable and sustainable lifestyle, you’re fulfilled by your work, AND you’re deeply satisfied by the contribution you’re making in your industry/the world. Quadrant 2, my friends, is the sweet spot.

Quadrant 3: This is where you seem to constantly be struggling to make ends meet. The income just doesn’t ever seem to be enough for you to experience real, sustainable financial security—let alone ever get ahead. Furthermore, the work you’re doing seems meaningless. You may feel trapped, and you definitely find yourself wishing that things were very different. At times, you may even feel hopeless. You find yourself desperately waiting for a) circumstances to magically change or b) for an opportunity to come along for you to do something different.

Quadrant 4: This is where the work you’re doing is fulfilling and making a meaningful difference. You love what you do. The work fuels and excites you. But as it stands, the work is simply not making enough money to be sustainable.  You may find yourself resenting money, overwhelmed and/or discouraged by the need to bring in consistent cash flow, when all you really want to do is make a difference in the world. You would give anything to be able to stop worrying about when/where/or how the next paycheck will arrive and wether or not it will be enough to keep things afloat. Meaningful work is great, but if you’re in Quadrant 4 and it’s not profitable, you likely feel a considerable amount of inner conflict or “mission drift,” because no matter how meaningful the work you’re doing actually is, you still have to be able to pay the bills.

So, where do you fit in?

Richie Norton Money VS Meaning Matrix Part 1

Plot your current situation, then ask yourself these questions:

1. Why am I here?

2. How can I move from where I am to where I want to be?

3. Am I willing to make the sacrifice to get there (or stay there)?

4. What one thing can I do today to move myself closer to Quadrant 2?

How I can help you get there

I’m looking for 25 people who want to be making 6 to 7 figures this year…and who want to turn their expertise into an offering that creates a steady stream of the perfect high-paying clients in 60 days or less. I’m looking for people who want to be in Quadrant 2 (the sweet spot) or who are already in Quadrant 2 and would like to scale and streamline their business

If you’re a coach, photographer, entrepreneur, lawyer, therapist, designer, creative, author, speaker, trainer or anyone with a product or service to sell, etc — someone with expertise in your craft — this offer is meant for you.

Here’s the deal: I’m offering FREE one-on-one, 45-min, strategy sessions to 25 people who fit the criteria.

This offer is for action-takers, goal-setters and go getters–who are excited for and committed to, getting real results in 2015. This offer is not for people who are interested in twiddling their thumbs and waiting for life to wend its way by. If you are ready to generate real success in business and life this year, I’d love to hear from you!

Are you up to the challenge? Together, we will change your business for good at light speed.

This opportunity is for you IF:

  • You’re an expert, author, speaker, coach, trainer, photographer, entrepreneur, agent, lawyer, creative, therapist or have a product or service to sell and make meaning.
  • You’re willing and committed to implement the strategies you’ll learn.
  • You’re serious and committed to making $100k or more before the end of 2015.


Keep making waves!



P.S. You can do this.

P.P.S. Here’s that link again. Go here:


Written by on March 11, 2015 | Permalink | Trackbacks (0)
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  1. TSE 033: Over Come Fear, Take Action and Start Something Stupid with Richie Norton Jun 04th 12:50 pm

    […] Richie’s post Money VS Meaning Matrix: Where Do You Fit In? […]

  2. The Power of Starting Something Stupid w/ Richie Norton Mar 04th 9:59 am

    […] Richie’s post Money VS Meaning Matrix: Where Do You Fit In? […]

Startupland: How to Ask Your Friends for Money—And Stay Friends – The Story of Zendesk

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Such a privilege to receive a review copy of Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business. This book takes you on an incredible journey about what it takes to create a startup and succeed. In fact, this is “the real story of what it takes to risk it all and go for broke,” the story of Zendesk by Mikkel Svane.

Startupland is that rare book every entrepreneur wishes they’d read years ago. Mikkel Svane tells a story that will grab you by the hand and give you an honest look at what it takes to launch a successful business. Read Startupland to be inspired, entertained and to help you discover practical ways to turn your idea into a global business.

Below is an excerpt from the book about raising money from friends and family and how you can ask your friends for money–and stay friends!

Hat in Hand

So, without any other options, we did something I never originally wanted to do, but what so many founders find themselves doing. We went to friends and family and asked them to invest. I now realize it was a last desperate action. Truthfully, I didn’t realize how desperate it was at the time. But think about what a terrible thing this is to do! There was a greater chance we would fail than succeed. And here I was asking my friends for money that could be lost, that would likely turn into nothing, that almost assuredly (statistically at least) would be wasted. Why was I risking this? What would become of these relationships if things deteriorated? I wasn’t taking the long view. But I didn’t try to sell anyone either.

“You are going to lose this money,” I said to these potential funders. “Think about it like a lottery ticket. There’s a much better chance that you’ll get nothing out of it.” Still, we made this friends-and-family fundraising round a formal process, working with a lawyer to draft the documents and creating a presentation in which we pitched the idea. I invited potential investors in to meet with us. In these discussions I made it clear that they would have no control or influence over how we ran the business. (They had no experience with what we were doing, so giving them any power could only bite us in the ass.) They would be completely blind as to what was going on.

And yet, despite all of this, these people, family, friends—maybe fools—wanted to invest anyway. I was surprised by the level of interest but also so heartened. They wanted to invest because they believed in us. They believed in the crazy idea that we could make something out of nothing.

It’s also just as true that we were really lucky with the timing. The climate for individual investors was perfect. We were still months away from the credit crunch in 2008. Real estate in Denmark was crazy hot. People had equity in their houses, and they had disposable money. They saw this as another opportunity.

My old friend Michael Hansen, the big-hearted, bigmouthed so-called king of Denmark, invested a bit. My friend Joachim, a television producer, invested and told his boss, who also invested. In fact, his boss wanted to invest more than our round allowed. Word spread, and it was fun to see so much interest. Most people put in around $10,000 to $15,000; the biggest investment was around $30,000. We even turned away some people. Some of our family members really had no idea what we were talking about; they just wanted to help and be supportive. We couldn’t accept that kind of money. And we had what we needed.

How to Ask Your Friends for Money—And Stay Friends

The first rule of asking your friends for money is never to ask your friends for money. The second rule of asking your friends for money is never to ask your friends for money. OK, got it: You should never ask friends for money. That is, unless they have way too much money. In that case, knock yourself out.

If you really are so desperate that you need to raise money from friends and family, make it clear that they will never get it back.

  • Set expectations low. Make it like a lottery ticket.
  • Don’t use the Zendesk case as an example. We’re the exception. Make it into a Scratchcard lotto game—something that is fun, but most likely just a waste of money.
  • Don’t give any influence in return. People are unsophisticated in this area. They don’t know how to run a business, invest aggressively, or take risks. They may not realize that a big portion of the investment basically goes to your own salaries. Don’t provide insight into the business. If you succeed, the last thing you want on your cap table (or roster of major shareholders) is a bunch of unsophisticated investors with influence.
  • Prepare yourself mentally for disappointing a lot of people. Even if you have succeeded in setting expectations low, you will still disappoint people. Even though they believe they can afford to lose the money when they invest, their financial situation may be very different twelve or twenty-four months out. And you may ruin a lot of relationships.
  • Prepare yourself for that—and don’t do it if you cannot live with that.

Excerpted with permission of the publisher, Wiley, from Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business by Mikkel Svane with Carlye Adler. Copyright (c) 2015 by Zendesk, Inc. All rights reserved. This book is available at all bookstores and online booksellers.

More info at



Written by on January 14, 2015 | Permalink | Trackbacks (0) Topics:

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LIVE Workshop Announcement + Free T.I.M.E. Mantra Poster!

Scroll down to get details on my first ever LIVE workshop! 

But first, I have a Christmas present for you! Grab this awesome poster that I call the “TIME Mantra” now!

TIME Mantra-pink-Richie Norton

T.I.M.E. – Today Is My Everything

T.I.M.E. is my mantra—Today IMEverything. The moment currently I’m in is the only one I’m guaranteed. I’ll spend it with intention and care. . . because I can. Yes, I can. I can do this. And I must. This is my time. The world needs my unique talent and contribution. No one else can do what I do, the way I do. I’ll intensify my efforts. Double them. Triple them. I’ll act with urgency. I have ONE life to live, and this is it. No more tomorrows. Today is the day. What matters to me, matters to the world. I will tap into what matters to me, on the deepest level of who I am, and I will act from that authentic core. My life has meaning. This is my chance to create purpose-driven experiences, to bring excitement, passion, energy and joy into my own life . . . and into the world at large. I won’t just take time, I’ll Make time. I’ll SHAKE time. I’ll revolutionize the way I embrace time in my day-to-day life. I’ll crush fear. I’ll dream. I’ll do. I’ll live from a space of intention and purpose. I am uniquely talented. There’s not another soul like me, anywhere—past, present or future. I’ll Serve,Thank, Ask, Receive and Trust. In short, I’ll Live to START, and I’ll START to live. I’ll start something stupid. I will create, ideate, innovate, initiate and inspire. Today. I will get as close to my dreams as possible, as soon as possible, and I will achieve the impossible. This is not a dress rehearsal. This is my LIFE. And I will live it—wide awake. The world needs me. The work needs me. I need me. I’ll show myself, be myself, believe in myself and BELIEVE MYSELF. This is my TIME.


Special thanks to Scott Trobaugh for the beautiful poster design!

Register for Richie Norton’s First Ever LIVE Workshop!!!


I’m coming to a city near you!!!

I’ve created the STUPID SUCCESS ACADEMY to help you earn more and increase freedom in business and life. I’ve surveyed a TON of people about my first ever LIVE workshop and I know exactly what you want and need. I’ve listened. You want me in California, Arizona and Utah. So instead of making (many of you) come to me, I’m coming to you!!!

My workshop is called Time Is the New Money: How to Cash In” and it’s revolutionary! Be there.

The first 10 people to sign up get 50% off PLUS an extra free ticket!!! What!? What!?




I’m going crazy. I’m offering an early bird 50% discount plus FREE extra ticket to the first 10 people that sign up for my “Time is the New Money: How to Cash In” LIVE workshop  — my course on helping you expand your income, increase your available time for family, friends, freedom and lifestyle and get a step-by-step plan to grow your business this year with special bonuses. Special early bird offer closes soon.


Think about the last time you met someone who you truly trusted. Someone you could share anything with and they’d listen, with no judgement, and help you go from where you are to where you want to be. I want to be that for you like I am for my clients.

I want to show you the possibilities, help you overcome the challenges, avoid traps, give you the world’s best modern strategies, tactics and insights that you can implement now.

The benefits you’ll gain are critical and urgent to creating success. If you want to start a business, you can. If you want to grow your business, you can. If you want to stay at your job and move up the ladder, you can. If you want to stay at your job and start something on the side, you can! It’s your life!

YOU decide what you’re going to do with it.

That means you’re responsible for doing what it takes to go from where you are to where you want to me.

Dreaming is cool, but living the dream is where it’s at!

There will never be the perfect time to start, will there? You have to begin where you are. Successful people make things happen, regardless of circumstance.

As Thoreau said, “Begin where you are and such as you are, without aiming mainly to become of more worth, and with kindness aforethought, go about doing good.”

Remember, the first 10 people to join “Time Is the New Money: How to Cash In” 2-day workshop will receive these exclusive bonuses:

1. 50% off

2. 1 Free extra ticket with your purchase

This special offer for you is VERY LIMITED!

Join “Time Is the New Money: How to Cash In”:




To success,


P.S. If you’ve ever wanted to increase your income and design your ideal lifestyle, I can show you how to leverage your existing resources – even if you don’t have the perfect idea yet. I’ve helped thousands of people, and if you’ve ever wanted to transform your business and life, NOW is your chance. Where will you be six months from now? I want you to be able to look back and be proud you took this essential step to creating the business and lifestyle you want. Join “Time Is the New Money: How to Cash In.” 

1 Comment post a comment
  1. Kris Jan 14th 9:27 am

    I love your mantra – Time is my everything. So true, and so easy to waste in today’s distraction-filled world.


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