REPPED: 30 DAYS TO A BETTER ONLINE REPUTATION
Andy Beal is globally recognized as one of the top thought leaders in online reputation management. He also happens to be a friend (and an insane ukulele player). We first met years ago at a conference I helped out with in Hawaii. Andy, Sheila (his wife), Natalie (my wife) and I all had breakfast at Hukilau Cafe and the rest is history. Andy and Sheila are the kind of people you just want to always be around. They’ve been an incredible inspiration to Natalie and I.
I’m honored to share with you Andy’s latest book, Repped: 30 Days to a Better Online Reputation (a follow up to his book Radically Transparent). I had the privilege of receiving an advance reader copy. Let me just tell you this: this book will set you up for life. Go google your name. What happens? Do you like what you see? Do online searches represent the authentic you? I’ve talked about the importance of a personal brand before. It’s important to your career and can affect both your professional and personal life. A solid online reputation will serve you everyday of your life.
You and your business already have an online reputation (whether you like it or not). Many of us feel like we have no control over our online reputation. That’s simply not true. Why passively leave it up to the search engines to tell your story? Andy Beal’s book is an incredible, 30-day action plan that can help you build a better online reputation for yourself, your business, brand and/or organization.
Every page seems to have practical advice that keeps me jumping back and forth between the book and my computer to put the principles into practice. This book covers everything from “what is online reputation management” to “finding your centers of influence” to “earning trusted reviews” and even “cleaning up the Google mess.” And that’s just the tip of the iceberg.