Richie Norton

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3 Critical Lessons Entrepreneurs Need to Learn About Fear


Richie Norton Quote Fear

When I was a kid and learning how to surf in Oceanside, another guy in the water gave me some great advice when I was scared to take off on bigger waves. He said, “You gotta take your spills to get your thrills.” I’ve taken that advice with me in every new venture. It’s tough in the beginning. You’re going to fall. You’re going to fail. But if you keep going, it’ll be worth it. You gotta take your spills to get your thrills.

In that spirit, let me share with you three lessons I’ve learned about facing fear as an entrepreneur…because this is a critical topic that will make or break you. I’ve learned these lessons from both personal experience and coaching / consulting thousands of other entrepreneurs. My promise to you is that if you embrace these three lessons, you’ll have more confidence, more success and more influence in your endeavors.

3 Lessons Entrepreneurs Need to Learn About Fear

1. We’re all scared.

Yes, all of us. In fact, I’m afraid every day. If I’m not afraid, I must not be doing something I need to be doing. I believe that when you’re doing important work, you feel fear because you don’t want to fail. The challenge is to not let the fear stop you from doing the work that will enable you to achieve your goals. You need to recognize the fear for what it is and allow your “why” (your compelling vision) for what you’re doing be bigger than the fear itself.

Lesson: You’re not alone in your fear.

“We’re all scared most of the time. Life would be lifeless if we weren’t. Be scared, and then jump into that fear. Again and again. Just remember to hold on to yourself while you do it.” ― Emma Hooper

2. People who succeed are more afraid of what will happen if they don’t follow through.

So what’s the difference between people who don’t succeed and people who do? People who don’t succeed let fear lull them into the belief that they should settle for the status quo. People who do succeed transform fear into power and get to work.

Lesson: Be afraid of what will happen if you DON’T follow through.

“Feel the fear and do it anyways.” – Susan Jeffers

3. Achievers allow the fear of missing out (FOMO) to drive them to success.

Achievers are actually MORE afraid than non-achievers. Achievers are afraid that if they give into their fears, their pain will actually be greater than if they face their fears.

Lesson: Lean into fear.

“Do one thing every day that scares you.” ― Eleanor Roosevelt

Written by on February 15, 2016 | Permalink | Trackbacks (0) Topics:




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  4. Crystal Killary Jul 07th 9:30 pm

    Well…I’m on Day 15 of the 76 Day Challenge. It is my goal to publish a series of 10 children’s books. I have 3 of them written and the 76 Day Challenge is helping me overcome my fears. I sincerely appreciate all I have learned in the book, Th Power of Starting Something Stupid. I have had the first one written for 12 years and never done anything with it. I have written the second 2 since May 3, 2017. I have been turned down for one publisher but I will continue to search until they can be published. I am doing this for my children and grandchildren because they deserve the best I can give them. Thanks for the push!

How to Succeed (or Fail) at Anything: Wishers, Worriers & Warriors

Are you a warrior_Richie Norton

People who want success fall into three categories:

  1. Wishers
  2. Worriers
  3. Warriors

Wishers want things to be different and wait patiently for that successful change to come. They believe in magic fairies.

Worriers fear the worst and imagine all the terrible things that are going to happen if things don’t change. They believe in monsters.

Warriors take action on their wishes, slay the dragons of their worries and fight for their lives. They believe in work.

Which one are you?

If you want to transform your life or business, be a warrior.

Written by on May 17, 2015 | Permalink | Trackbacks (0) Topics:


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21 Insane Quotes for Entrepreneurs to Stay Inspired

Read them. Love them. LIVE them.


Natalie Norton in Bali - Nusa Lembongan

Picture of my wife Natalie in Nusa Lembongan (a tiny island off of Bali, Indo).

Here they are:


Print them. Post them. Share them. Most of all, make something happen because of them!

1. “The most difficult thing is the decision to act, the rest is merely tenacity.” – Amelia Earhart


2. “It is never too late to be what you might have been.” – George Eliot


3. “Your time is limited, so don’t waste it living someone else’s life.”

– Steve Jobs


4. “Build your own dreams, or someone else will hire you to build theirs.”

– Farrah Gray


5. “The question isn’t who is going to let me; it’s who is going to stop me.”

– Ayn Rand


6. “Do what you can, where you are, with what you have.”

– Teddy Roosevelt


7. “Life shrinks or expands in proportion to one’s courage.” – Anais Nin


8. “The best way to predict the future is to create it.” – Peter Drucker


9. “My biggest motivation? Just to keep challenging myself. I see life almost like one long University education that I never had — everyday I’m learning something new.” – Richard Branson


10. “Logic will get you from A to B. Imagination will take you everywhere.” – Albert Einstein


11. “The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.” – Vince Lombardi


 12. “Success is not what you have, but who you are.” – Bo Bennet


13. “To be creative, an idea must also be appropriate—useful and actionable.” – Teresa Amabile 


14. “Food has a direct impact on our cognitive performance, which is why a poor decision at lunch can derail an entire afternoon.” – Ron Friedman


15. “To win without risk is to triumph without glory.” – Corneille


16. “Whatever the mind can conceive and believe, the mind can achieve.” – Napoleon Hill


17. “When you cease to dream you cease to live.” – Malcolm Forbes


18. “Choose a job that you like, and you will never have to work a day in your life.” – Confucius


19. “A leader is one who knows the way, goes the way, and shows the way.” – John C. Maxwell


 20. “Chase the vision, not the money, the money will end up following you.” – Tony Hsieh


21. “If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.”

Martin Luther King, Jr.

Written by on October 18, 2014 | Permalink | Trackbacks (2) Topics:

Goal Setting



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    21 Insane Quotes for Entrepreneurs to Stay Inspired – The Blog of Richie Norton

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    21 Insane Quotes for Entrepreneurs to Stay Inspired – The Blog of Richie Norton


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