Richie Norton

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The Richie Norton Show is LIVE today! NEW PODCAST IS LIVE! SO EXCITED!

WOW WOW WOW! The Richie Norton Show: Happiness, Entrepreneurship, Lifestyle, Productivity Podcast is LIVE! Brand new! Please subscribe!

I come from a punk rock background and I’m used to making albums. So the symphony of the episodes and their order are actually intentional to help you go from where you are to where you want to be every 90 days–like building blocks you can move around / choose your own adventure to create your next big project.


In 2007, I received an unexpected call from Stephen M. R. Covey, former CEO of FranklinCovey and author of the bestselling book, The Speed of Trust. He asked to meet with me. We sat down in his conference room, and Covey told me that after hearing me speak at a recent event he hoped I might consider coming to work for him presenting Speed of Trust trainings.

As soon as I scooped my jaw off the floor, I told him that, although I was incredibly flattered, I felt I was too young and inexperienced even to entertain the idea.

“What would the gray hairs think?”

Then, Covey taught me a priceless principle that would forever change my outlook on the nature of education and experience. He said,

“Richie, experience is overrated. Some people say they have twenty years’ experience, when, in reality, they only have one year’s experience, repeated twenty times.”

That statement blew my mind and opened windows of opportunity all around me. In an instant, I felt free from the self-inflicted mental bondage I had created for myself about my age and my feelings of experience- based inadequacy. I suddenly realized that if something was important enough to me, if I was truly committed to achieving success, I could learn what I needed to know along the way! Nothing could have felt more empowering.

It’s very important to note that Covey wasn’t implying that experience isn’t important. Take a look at the way he elaborated on this concept in his book, The Speed of Trust.


I did my first podcast interview 76 days ago on my son Gavin’s birthday and took my own advice with the 76-Day Challenge. Miracle of miracles…Apple approved it 76 days later on my son’s heavenly anniversary!!! SO GRATEFUL.



This podcast is different. I do an Interview, follow up with what I coined as an “Aftercast” and then follow that up with a “Solocast.” So, one interview becomes a 3-part training. The stuff people pay for…but free. Yeah baby. I’ve been on over 400 shows as a guest…finally turning around the mic and doing my best to make it the most effective listens of your life.

Each episode is evergreen and independent, however, when interlocked and integrated each Interview becomes the type of training people pay for…I know because I sell them, teach others to sell them and buy them…it’s legit.

1. I’m launching with BALLERS. My first Interviews are with THE Gretchen Rubin and THE Stephen M. R. Covey. Yep.

(Remember when Stephen M R Covey sat me down and asked me to be a speaker for them and I said I was too young? And he said …. “Richie, experience is overrated. Some people say they have twenty years’ experience, when, in reality, they only have one year’s experience, repeated twenty times” ???? — WE TALK ABOUT THAT ON THE SHOW TOGETHER AND SO MUCH MORE!)

Gretchen Rubin 

She’s been interviewed by Oprah, eaten dinner with Daniel Kahneman, walked arm-in-arm with the Dalai Lama, had her work written up in a medical journal, and been an answer on the game show Jeopardy! one of today’s most influential and thought-provoking observers of happiness and human nature. Author of many books, including the blockbuster New York Times bestsellers Outer Order, Inner Calm, The Four Tendencies, Better Than Before, and The Happiness Project.

Stephen M. R. Covey — 

New York Times and #1 Wall Street Journal bestselling author of The SPEED of Trust—The One Thing That Changes Everything. He is the former CEO of Covey Leadership Center, which, under his stewardship, became the largest leadership development company in the world. Stephen personally led the strategy that propelled his father’s book, Dr. Stephen R. Covey’s The 7 Habits of Highly Effective People, to become one of the two most influential business books of the 20th Century, according to CEO Magazine. As President and CEO of Covey Leadership Center, Stephen nearly doubled revenues while increasing profits by 12 times. During that period, the company expanded throughout the world into over 40 countries, greatly increasing the value of the brand and enterprise. The company was valued at $2.4 million when Stephen was named CEO, and, within three years, he had grown shareholder value to $160 million in a merger he orchestrated with Franklin Quest to form FranklinCovey.

2. I will release 3 episodes a week all at the same time so you can binge them since they are an integrated suite of learnings. Each Season is 3 months and with 12 Interviews, Aftercasts and Solocasts (36 episodes per season on average).

– Interviews are with experts in their field. We laugh a lot Jimmy Fallon style. We learn a lot Einstein style. :-)

– Aftercasts are short deep dives I do personally into the behind the scenes learnings from the Interview and the topic we discussed.

– Solocasts are short trainings where I teach you exactly how to apply the teachings, how I integrate them into my life with specific advice on how to use the strategies (head) and tactics (hands) to improve your life and business.

3. It would mean EVERYTHING TO ME if you download now and listen to the episodes, subscribe, rate it with all the stars today while it’s fresh and new (whatever I deserve) and leave a review. I don’t really know how New & Noteworthy works, but I’m shooting for it. Please download on Apple, but I know half of you hate Apple (lol) so I’ll provide links below to a couple other platforms. It should be available on almost everywhere people listen as well. Just search “The Richie Norton Show.”




WANT TO KNOW MORE OF WHO I’VE INTERVIEWED SO FAR? OK. (Please subscribe so you get them when they release.)

A Few Guests On The First Season of The Richie Norton Show – Including (from Left to Right): Sirah, Jeff Goins, Stephen M. R. Covey, Jacquelyn Umof, Pat Flynn, John Lee Dumas (JLD), Susan Cain, Gretchen Rubin


JLD is one of the top podcasters in the world, the founder & host of Entrepreneurs On Fire, an award-winning podcast with millions of listens per month where he interviews inspiring Entrepreneurs. He is the author of The Freedom Journal, The Mastery Journal and The Podcast Journal. His work inspires millions worldwide.


SIRAH (Sara Mitchell) is a Grammy award winning rapper (Skrillex – Bangarang) who overcame abject poverty, homelessness, kidnapping, rape, drugs, gangs, violence and addiction. She lived through the unimaginable and created a new life through self-determination. She brings her uncommon experience and wisdom into her music and outreach efforts. As a singer songwriter she works with many artists and travels the world. She is a life coach to celebrities, teens and women and is based in Hollywood.”


Her record-smashing TED talk has been viewed over 30 million times on TED and YouTube, and was named by Bill Gates one of his all-time favorite talks. She is the author of the bestsellers Quiet Power: The Secret Strengths of Introverts, and Quiet: The Power of Introverts in A World That Can’t Stop Talking, which has been translated into 40 languages, is in its seventh year on the New York Times best seller list, and was named the #1 best book of the year by Fast Company magazine. LinkedIn named her the 6th Top Influencer in the world. Susan has partnered with Malcolm Gladwell, Adam Grant and Dan Pink to launch the Next Big Idea Book Club. Cain has also spoken at Microsoft, Google, the U.S. Treasury, the S.E.C., Harvard, Yale, West Point and the US Naval Academy. She received Harvard Law School’s Celebration Award for Thought Leadership, the Toastmasters International Golden Gavel Award for Communication and Leadership, and was named one of the world’s top 50 Leadership and Management Experts by Inc. Magazine. She is an honors graduate of Princeton and Harvard Law School.


Pat is routinely praised for his authentic leadership style and business principles. Forbes recently named him one of the ten most transparent leaders in business. The New York Times profiled him as a case study in smart online business building. One of the top podcasters in the world, his podcast Smart Passive Income has over 60 million downloads where he teaches online entrepreneurship, digital marketing, and lifestyle businesses.


Jacquelyn has been ranked top 5 Yoga Instructor to follow on Instagram, and has been featured in Shape Magazine, Good Housekeeping, Bride Magazine, the Alo Yoga Mindful Movement Book, and was a select interview guest on Los Angeles’ Morning News KTLA 5. Jacquelyn has a deep understanding of the body & mind from being a life-long ballerina and former Laker Girl and is on a mission of impacting 1 million women in her Stretchy Fit App to heal the body-mind so that they can be confident, happy and free to create the life of their dreams!! Jacquelyn is on a mission to empower you to move everyday, connect deeply with your body, and cultivate inner awareness and consciousness for optimal health and ultimate confidence. Jacquelyn travels around the world to speak and teach on healing the body through movement and meditation and has trained Hollywood’s A-list celebs.


Jeff is a writer, speaker, and entrepreneur. He is the best-selling author of five books, including The Art of Work and Real Artists Don’t Starve. His award-winning blog Goinswriter is visited by millions of people every year. Through his online courses, events, and coaching programs, he helps thousands of writers succeed every year. His blog is visited by millions every year. His work has been featured in the Washington Post, USA Today, Entrepreneur, Forbes, Psychology Today, Business Insider, The Huffington Post, Time, and hundreds of other publications. Jeff lives with his family just outside of Nashville, TN, where he makes the world’s best guacamole.



1. How Living Gavin’s Law Will Make You Insanely Happy: Live to START. START to Live.

Let’s goooooo! Discover EXACTLY why you need to start, crush fear and get your mindset aligned with your GREATEST desires to create something BIGGER THAN YOURSELF. Gavin’s Law: Live to START. Start to Live. My son Gavin passed away 10 years ago. Over those 10 years I’ve reached millions of people with a message that helps people move from distraction to action. This podcast goes even deeper into what I’ve experienced and learned since writing the award-winning bestseller The Power of Starting Something Stupid. Your life should consist of more than commuting, working, eating, surfing the Internet, sleeping and watching TV. Your life should be filled with purpose-driven experiences and projects that bring excitement, passion, energy, and authentic meaning and joy into your life.Start here. You won’t regret it. I hope you listen this podcast to make a deep and wide impact for good in your world. Let’s get stupid in here!

2. Gretchen Rubin — Don’t Aim for Minimalism: How to Implement Outer Order, Inner Calm, The Four Tendencies and The Happiness Project (Interlocking Patterns, Life Learnings)

Richie interviews legendary New York Times bestselling author Gretchen Rubin about why she writes and how her books fit together, how to implement the principles and specific examples around Outer Order, Inner Calm, The Four Tendencies, Better than Before and The Happiness Project. Gretchen shares stories, tips, tools and even an important question to ask yourself to be more effective in decluttering, relationships, self-awareness, personal and professional projects and more…all leading up to becoming a happier, healthier human both mentally and physically. We also discuss the tragedy that is an open office, visual noise and why you shouldn’t aim for minimalism (but what’s right for you).

3. How to Create Your Own 12 Happiness Commandments (Immediate Application)

GRETCHEN RUBIN AFTERCAST MINI-TRAINING: Happiness Tendencies: Are You An Upholder, Questioner, Obliger or Rebel? Take the quiz! Richie takes a deep dive into the lessons learned from the interview with Gretchen, creates his own 12 happiness commandments following the teachings of Gretchen Rubin and shares how you can do this same. Thought-provoking questions are asked for self-reflection to help you better become self-aware of what happiness looks like for you–including the type of weather you thrive in. These building blocks will help you achieve greater joy and productivity in your life and life’s work. Put happiness at the top of your decision tree and get psyched to create an environment of high-happiness! It’s time to get your life aligned with your highest values. If not now, when?

4. How to Make Space for Joyful Spontaneity: 5-Step Intentional Pattern

RICHIE NORTON SOLOCAST MINI-TRAINING: Learn how you can cut out years of waiting and bring your dream to you today through projects. ⁣Let’s put together the 5-step pattern that can help you be happier. This is a method and methodology Richie put together over the last 9 years to help people get jobs, quit jobs, create jobs, become entrepreneurs, solopreneurs, freelancers or whatever they want. The goal? Create an environment where your work supports your dream and your dream supportsyour work. Lifestyle is an intentional art. Learn how to live life on your own terms. You don’t have to live your life tiptoeing around selfish, hidden-agenda-driven, crab-bucket, talk-behind-your-back, weasel people. You just don’t. At work, church, home or play — seek people who embody the future you want and surround yourself with loving influences. You deserve that circle of inclusion and influence, but it’s up to you to create it. Freedom, influence and impact first, expansion second. Live to support your lifestyle, don’t live to support your work.

5. Stephen M. R. Covey — SPEED of Trust: How to Stay Red-Hot Relevant with The One Thing That Changes Everything (Advanced Learnings, Implement Now)

The SPEED of Trust — This episode is insane. Learn advanced principles from longtime mentor of Richie, Stephen M. R. Covey (!) on how to create environments of trust, trust yourself, trust others, be trusted, restore trust and more.

6. STEPHEN M. R. COVEY AFTERCAST MINI-TRAINING: Richie takes you on a mini-training deep dive that will help you put into play The SPEED of Trust principles, practices and the 13 Behaviors of High-Trust Leaders to increase your relevancy, credibility, character and competence (based on his interview with Covey and works).

Richie also shares insights he learned from Stephen R. Covey (Sr) personally and why you need to avoid having a hidden agenda.

“Effective people lead their lives and manage their relationships around principles; ineffective people attempt to manage their time around priorities and their tasks around goals. Think effectiveness with people; efficiency with things.” ― Stephen R. Covey, Principle-Centered Leadership. Richie goes deeper into his conversation with Stephen M. R. Covey and how experience is overrated and the importance of continuous learning and improvement by asking you series of thought-provoking questions to help you implement the principles here and now.“The first job of a leader—at work or at home—is to inspire trust. It’s to bring out the best in people by entrusting them with meaningful stewardships, and to create an environment in which high-trust interaction inspires creativity and possibility.” ― Stephen M.R. Covey, The Speed of Trust: The One Thing that Changes Everything

7. RICHIE NORTON SOLOCAST MINI-TRAINING: Fill in the blank: Do I trust myself enough to _____?

Fill in the blank with whatever is top of mind, whatever is most important to you, whatever you want to do but you’re scared to do it. How to you increase your confidence so you can move from your comfort zone (the things you’re currently doing) to the confidence zone (the place you want to be or the things you want to do or the circle of influence you want to reach). How do you trust yourself when you are faced with fear? Learn the counterintuitive ways to push through fear, right here. Do you trust yourself? How do you develop that ability to increase your trust in yourself and others? Download this episode and increase your capacity to trust yourself and others. Please share this episode with people you love and/or work with to help them learn how to build from trust and create an accountability partner for your projects. Trust. And be trusted.


If you read this far, you are my BFF. Love you!

Please, please forward this email and this link to your friends, coworkers, family, anyone that cares.

Love you!


P.S. Thank you again and again for your support. I know this podcast can help you turn your ideas and dreams into reality. Thank you for giving me a chance to share with you.

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